---
title: "Dairy Queen Announces Financial Rewards To Incentivize Franchisees To Grow Quickly"
url: https://burnaze.com/article/692856eb-61c3-4fd8-bb58-73c102154967
source: "1851 Franchise"
original_url: https://1851franchise.com/dairy-queen-announces-financial-rewards-to-incentivize-franchisees-to-grow-quickly-2710176
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Finance & M&A"]
published: 2019-06-07T20:15:22.000Z
modified: 2026-11-01T02:31:59.282Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/04d92d4f506bdb28a4223d41ddea229f7120.jpg
---

# Dairy Queen Announces Financial Rewards To Incentivize Franchisees To Grow Quickly

**TL;DR:** Dairy Queen is offering financial rewards to incentivize franchisees to grow quickly, with incentives of up to $30,000 for new operators who open a DQ Grill & Chill within 32 weeks of signing their franchise agreement. The company is also offering ongoing training and support to ensure sustainable growth.

*originally published in 1851 Franchise on 2019-06-07. [Read the original](https://1851franchise.com/dairy-queen-announces-financial-rewards-to-incentivize-franchisees-to-grow-quickly-2710176).*

## Story

“Early this year, Dairy Queen announced four new incentives for prospective and existing franchisees, including timeline incentives, multiunit opening incentives, year-on-year incentives, and repurposing incentives,” according to an article on QSR.

“‘Dairy Queen has a very aggressive program relative to what others are doing,’ says Daniel Boutarel of the New England Consulting Group.,” the article said. Aggressive, indeed: the chill-and-grill franchise is currently offering a whole stack of initiatives.

According to the article, these include programs with financial rewards “up to $30,000 for new operators who open a DQ Grill & Chill within 32 weeks of signing their franchise agreement (it’s $15,000 for those who open within 40 weeks).” The article continues: “New or existing franchisees who open multiple DQ Grill & Chills within the same calendar year receive $10,000 per opening; that same amount is awarded to operators who open units over consecutive years. Franchisees who develop and open a DQ Grill & Chill in a closed quick-service facility will receive $10,000.”

According to the article, to ensure that incentives don’t tempt unsustainable growth, Dairy Queen offers ongoing training and support for those franchisees looking to expand their footprint. “This hands-on support is essential to brands wanting to successfully implement incentive programs—especially aggressive ones. To wit, Dairy Queen’s quadruple incentive lineup coincides with a strong push into 10 major metropolitan areas, such as Baltimore, New Orleans, Orlando, and Sacramento, California,” the article said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise growth (topic)
- expansion (topic)
- Dairy Queen (company)
- Orlando (location)
- New Orleans (location)
- Sacramento (location)
- Baltimore (location)
- incentives (topic)
- financial rewards (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/dairy-queen-announces-financial-rewards-to-incentivize-franchisees-to-grow-quickly-2710176). Summarized by Burnaze (https://burnaze.com/article/692856eb-61c3-4fd8-bb58-73c102154967).