---
title: "Pool Scouts Targets Atlanta Due to Continued Success and Expansion in the South"
url: https://burnaze.com/article/6928e978-809b-40fa-a5ac-8ea14552b595
source: "1851 Franchise"
original_url: https://1851franchise.com/poolscouts/pool-scouts-targets-atlanta-due-to-continued-success-and-expansion-in-the-south-2707241
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit"]
published: 2018-07-24T16:11:00.000Z
modified: 2026-11-01T22:33:49.972Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/03a353591bf8440767d3f44cb54182fe7168.jpg
---

# Pool Scouts Targets Atlanta Due to Continued Success and Expansion in the South

**TL;DR:** Pool Scouts targets Atlanta for expansion, focusing on expert pool cleaning and maintenance services. The brand sees opportunity in Atlanta's warm climate and high concentration of pools.

*originally published in 1851 Franchise on 2018-07-24. [Read the original](https://1851franchise.com/poolscouts/pool-scouts-targets-atlanta-due-to-continued-success-and-expansion-in-the-south-2707241).*

## Story

Since launching in 2016, Pool Scouts has seen a great deal of success opening franchise locations in warmer climates due to the year-round seasonality and the high concentration of pools. The brand prides itself on expert pool cleaning, maintenance and a high-level of customer service accompanied by a 100% satisfaction guarantee.

“As a brand, we look at markets and ask ourselves what would make our business successful in this particular territory. Atlanta seemed like the perfect fit,” said Michael Wagner, President of Pool Scouts. “There is an abundance of single family homes with pools in the greater Atlanta DMA who are looking for a quality pool cleaning service that are reliable and trusted.”

Atlanta has a DMA of nine different territories and each territory has a minimum of 6,000 target households, meaning there are roughly 3,000 households with an outdoor swimming pool.

“Another thing that’s so appealing about the Atlanta market is the year-round seasonality. Many residences have outdoor swimming pools to enjoy year round thanks to the warm climate, and residents end up using these pools 9-10 months of the year. This is a great opportunity to expand our business for an eager franchisee,” said Wagner.

Thousands of pool owners throughout Atlanta are challenged to keep their pools clean and swim-ready. Pool Scouts is actively scouting franchisees in the area that want to dive into this opportunity and allow homeowners time to enjoy their pools without the hassle involved with keeping them clean. The brand is excited about what Atlanta has in store, and the path to success is clear.

The brand prides itself on a low franchise fee of $12,500, with a total initial all-in cost between $54,500 and $105,000. And, with an average cost of about $75 per week per service, it’s an affordable concept for both franchisees and their customers.

“Atlanta is a fast-growing market with so much opportunity for Pool Scouts. Ideally, we’d like to have 3-5 franchisees spread out through each of the different territories. This allows for ample synergy between franchisees and the Pool Scouts brand ultimately sets everyone up for success,” said Wagner.

A go-to maintenance company for a perfect pool has scouted Atlanta as their top market for expansion in 2018, due to a high volume of homes with in ground swimming pools and a healthy environment for entrepreneurs

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- location expansion (topic)
- Atlanta (location)
- Pool Scouts (company)
- Michael Wagner (person)
- pool maintenance (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/poolscouts/pool-scouts-targets-atlanta-due-to-continued-success-and-expansion-in-the-south-2707241). Summarized by Burnaze (https://burnaze.com/article/6928e978-809b-40fa-a5ac-8ea14552b595).