---
title: "Tyson's Claims of '100 Percent Plant-Based' Products Stir Controversy"
url: https://burnaze.com/article/6968af12-6f6b-4ec9-afef-33a0cb88b8a6
source: "1851 Franchise"
original_url: https://1851franchise.com/tysons-claims-of-100-percent-plant-based-products-stir-controversy-2710370
category: "General"
published: 2019-06-28T15:10:01.000Z
modified: 2026-11-01T02:31:49.550Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0de7f8c52478c838b922558acd0445c37072.jpg
---

# Tyson's Claims of '100 Percent Plant-Based' Products Stir Controversy

**TL;DR:** Tyson's new brand Raised & Rooted is launching vegetarian chicken nuggets and a burger patty, despite being marketed as '100 percent plant-based'. The products contain animal products, with the goal of catering to consumers with blended diets.

*originally published in 1851 Franchise on 2019-06-28. [Read the original](https://1851franchise.com/tysons-claims-of-100-percent-plant-based-products-stir-controversy-2710370).*

## Story

In a press release reported by Entrepreneur, Tyson discussed its new, brand Raised & Rooted. The press release refers to the new line as ‘100% plant-based’, a somewhat nebulous term that has recently gained popularity in reference to goods that are made with no animal products.

In spite of these claims, the two products Tyson is launching — vegetarian chicken nuggets and a burger patty — both contain animal products. A representative from Tyson stated that the brand’s goal is not necessarily to create vegan options, but to make a product for consumers with blended diets who are looking for alternative protein sources. “Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” said President and CEO Noel White.

## Entities

- 1851 Franchise (publication)
- General (sector)
- plant-based products (topic)
- brand launch (topic)
- alternative protein (topic)
- flexible diets (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/tysons-claims-of-100-percent-plant-based-products-stir-controversy-2710370). Summarized by Burnaze (https://burnaze.com/article/6968af12-6f6b-4ec9-afef-33a0cb88b8a6).