---
title: "Social Geek Radio: Key Takeaways from FranTech 2016"
url: https://burnaze.com/article/6a07236a-200b-4eab-99d6-e685df3cdeb1
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-key-takeaways-from-frantech-2016-7377
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology"]
published: 2016-11-04T15:10:01.000Z
modified: 2026-11-01T02:34:51.576Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: Key Takeaways from FranTech 2016

**TL;DR:** The International Franchise Association hosted FranTech 2016 to educate industry professionals about the latest trends in franchise marketing and digital platforms. The conference featured keynote speakers, roundtable discussions, and break-out sessions to help brands make the most of their digital platforms.

*originally published in 1851 Franchise on 2016-11-04. [Read the original](https://1851franchise.com/social-geek-radio-key-takeaways-from-frantech-2016-7377).*

## Story

Every year, the International Franchise Association hosts its FranTech conference to educate industry professionals about the latest trends in franchise marketing. Filled with keynote speakers, roundtable discussions and break-out sessions, the conference is designed to help brands make the most of their digital platforms.

Now that this year’s conference has come to an end, leadership teams are taking what they learned back to their brands in order to make changes and hopefully see results. To highlight some of the key takeaways from FranTech 2016, Social Geek Radio hosts Jack Monson and Deb Evans invited a few attendees to join this week’s podcast.

Jill Koeneman, VP of marketing for Ben’s Pretzels, said one of the most important things she learned during the conference came from social commentator Anders Sorman-Nilsson. His advice was to think about what can be done now from a digital and technology standpoint that will be beneficial down the line.

“Imagine it’s 2020, your brand went belly up, what were the trends you missed? What were the trends you choose to ignore? What investment decisions did you choose to delay? That’s really, those questions right there are really going to drive some change and some action because those are great questions. What are you doing now that maybe isn’t necessary and what can you be doing better to plan for your future as a brand,” said Koeneman.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- International Franchise Association (company)
- franchise marketing (topic)
- Jack Monson (person)
- industry conference (topic)
- digital platforms (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-key-takeaways-from-frantech-2016-7377). Summarized by Burnaze (https://burnaze.com/article/6a07236a-200b-4eab-99d6-e685df3cdeb1).