---
title: "Cosmetic Executive Women: How Drybar Is Prepping To Continue Its Growth as a National Franchise Business"
url: https://burnaze.com/article/6a2e5477-cafa-46ff-a7d7-d81fc29ff4ac
source: "1851 Franchise"
original_url: https://1851franchise.com/cosmetic-executive-women-how-drybar-is-prepping-to-continue-its-growth-as-a-national-franchise-business-2717608
category: "Hair & salon suites"
industry: "Beauty & Wellness"
segment: "Hair & salon suites"
published: 2022-01-07T20:15:00.000Z
modified: 2026-11-01T01:18:33.264Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c91367712ea42e49ec7dda38e5102bb75528.jpg
---

# Cosmetic Executive Women: How Drybar Is Prepping To Continue Its Growth as a National Franchise Business

**TL;DR:** Drybar's senior director of development Lauren Wanamaker discusses the franchise's growth plans in 2021. WellBiz Brands, Inc. has prepared Drybar to dominate the blow-dry salon industry and grow its franchise system.

*originally published in 1851 Franchise on 2022-01-07. [Read the original](https://1851franchise.com/cosmetic-executive-women-how-drybar-is-prepping-to-continue-its-growth-as-a-national-franchise-business-2717608).*

## Story

In an interview with Cosmetic Executive Women , Lauren Wanamaker , senior director of development for WellBiz Brands, Inc. , discussed how the franchise portfolio company has prepared Drybar to dominate the blow-dry salon industry and grow its franchise system in 2021.

“A big part of the marketing initiative is reaching back out to clients who have been into the shops before,” Wanamaker said. “We share messages about the benefits of being a Drybar member and how being a member can be something that can take tasks off your list. For example, you can work while getting your blowout done or you can have ‘me time’ — all of these things that are so important especially in this post-COVID world where everyone wants to look and feel good. “

Wanamaker also discussed how they’ve just “brushed the surface” in terms of meeting consumer demand when it comes to Drybar and how WellBiz Brands, Inc. will use the experience Drybar creates to help fuel growth in untapped markets.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Beauty & Wellness (sector)
- beauty industry (topic)
- WellBiz Brands (company)
- Drybar (company)
- marketing initiative (topic)
- post-covid market (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/cosmetic-executive-women-how-drybar-is-prepping-to-continue-its-growth-as-a-national-franchise-business-2717608). Summarized by Burnaze (https://burnaze.com/article/6a2e5477-cafa-46ff-a7d7-d81fc29ff4ac).