---
title: "Xponential Fitness Adds Pure Barre to its Family of Brands"
url: https://burnaze.com/article/6a46c26a-4a0d-4072-90a5-46b1792d5889
source: "1851 Franchise"
original_url: https://1851franchise.com/xponential-fitness-adds-pure-barre-to-its-family-of-brands-2708310
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2018-10-29T20:15:01.000Z
modified: 2026-11-01T02:32:51.325Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9dfa551ee442c8b4c41a096a5ab321776927.jpg
---

# Xponential Fitness Adds Pure Barre to its Family of Brands

**TL;DR:** Xponential Fitness acquires Pure Barre, adding it to its portfolio of boutique fitness brands. Pure Barre joins Club Pilates, CycleBar, and other brands under the Xponential Fitness umbrella.

*originally published in 1851 Franchise on 2018-10-29. [Read the original](https://1851franchise.com/xponential-fitness-adds-pure-barre-to-its-family-of-brands-2708310).*

## Story

Boutique fitness brand parent company Xponential Fitness announced the addition of a seventh brand to its portfolio with the acquisition of Pure Barre, according to a release. Pure Barre joins Club Pilates, CycleBar, StretchLab, Row House, AKT and Yoga Six under the Xponential Fitness umbrella.

Pure Barre is a fitness concept built on small, isometric movements and the incorporation of a ballet barre. The 500-plus unit brand was founded in 2001, began franchising in 2009 and has since become the largest barre franchise in the nation. As part of the transaction, private equity firm L Catterton, which invested in Pure Barre in 2015, will contribute its investment into the acquisition.

"The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry," said Xponential Fitness CEO Anthony Geisler.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- private equity (topic)
- Xponential Fitness (company)
- boutique fitness (topic)
- Club Pilates (company)
- Pure Barre (company)
- CycleBar (company)
- brand acquisition (topic)
- Anthony Geisler (person)
- L Catterton (investor)
- Xponential Fitness acquisition of Pure Barre (deal)

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Originally reported by 1851 Franchise (https://1851franchise.com/xponential-fitness-adds-pure-barre-to-its-family-of-brands-2708310). Summarized by Burnaze (https://burnaze.com/article/6a46c26a-4a0d-4072-90a5-46b1792d5889).