---
title: "Oakwell Beer Spa inks first franchise agreement"
url: https://burnaze.com/article/6a809ca7-abf7-42b2-a1c6-093619af0de9
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/oakwell-beer-spa-1st-franchise-agreement/
author: "David Gibb"
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
topics: ["Emerging brands"]
published: 2026-09-09T19:29:32.000Z
modified: 2026-10-31T21:43:16.763Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/09/booking-4.webp
---

# Oakwell Beer Spa inks first franchise agreement

**TL;DR:** Oakwell Beer Spa has signed its first franchise agreement with husband-and-wife team Andrew and Gina Lanzino to bring the brand to Las Vegas. The brand plans to expand to over 100 target markets, including Phoenix, Austin, and Atlanta.

*By David Gibb, originally published in Franchise Magazine USA on 2026-09-09. [Read the original](https://franchisemagazineusa.com/oakwell-beer-spa-1st-franchise-agreement/).*

## Story

Oakwell Beer Spa, a social wellness brand that combines private spa suites with craft beer and wine, today announced the signing of its first franchise agreement. The deal will bring the innovative “beer spa” concept to Las Vegas under the ownership of husband-and-wife team Andrew and Gina Lanzino.

Oakwell has incubated its brand in Denver since first opening in February 2021. Their spas offer private hydrotherapy and sauna experiences paired with a social food and beverage component.

Founding franchisee Andrew Lanzino is an Air Force veteran with more than 20 years of experience as a corporate strategist under his belt. His business connections run deep in the Las Vegas market, and he’s helped pull off some of the biggest events the city has ever seen, including Super Bowl LVIII and Formula 1’s Las Vegas Grand Prix during his tenure at MGM Resorts International. Gina Lanzino’s resume includes experience in sales, marketing, and operations, and she also leads 5678 Dancers, a local Vegas nonprofit.

“Andrew and Gina are exactly the kind of partners we hoped to find as we opened Oakwell Beer Spa to franchising,” said Jessica Zouaoui, Co-Founder and CEO of Oakwell Beer Spa. “They understand that this business is built on hospitality first, and they bring the strategic discipline and people skills to deliver it. Las Vegas is a market that demands excellence, and we trust them to set the standard for every franchisee who follows.”

Andrew first became interested in the idea of a beer spa after visiting one himself during a trip to Prague several years ago. He always felt the concept was a perfect fit for his home market of Las Vegas, but prior to discovering the Oakwell Beer Spa brand, he’d never seen a model that he felt was right for U.S. consumers.

“The world is stressful, everyone has packed too much into their schedules, and most people don’t have many places to go that aren’t another bar, restaurant, or gym. We want to give them somewhere to slow down, reconnect, and genuinely relax. That’s what drew us to Oakwell,” said Andrew.

With their first franchise agreement officially signed, Oakwell Beer Spa has identified more than 100 target markets. Their first round of expansion is targeting Phoenix, Austin, Atlanta, Detroit, Boston, Kansas City, and Charleston.

“When we started Oakwell, we weren’t just trying to build a spa,” said Damien Zouaoui, Co-Founder and Chief Growth Officer. “We wanted to create a hospitality concept that guests would love and that operators could easily scale. Andrew and Gina embody everything we were looking for in our first franchise partners. They care deeply about their community and share our vision for what Oakwell can become as we expand across the country.”

## Entities

- Franchise Magazine USA (publication)
- brand expansion (topic)
- franchise agreement (topic)
- LAS VEGAS (location)
- Emerging (sector)
- David Gibb (person)
- spa industry (topic)
- Oakwell Beer Spa (company)
- Damien Zouaoui (person)
- Jessica Zouaoui (person)
- MGM Resorts International (company)
- Andrew Lanzino (person)

---
Originally reported by David Gibb, Franchise Magazine USA (https://franchisemagazineusa.com/oakwell-beer-spa-1st-franchise-agreement/). Summarized by Burnaze (https://burnaze.com/article/6a809ca7-abf7-42b2-a1c6-093619af0de9).