---
title: "Infinity, Beyond Fitness, Ramps Up Franchising Plans"
url: https://burnaze.com/article/6a8d2e4a-5500-4c68-9887-fca0de321854
source: "Athletech News"
original_url: https://athletechnews.com/infinity-beyond-fitness-hires-ifa-dan-monaghan/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2024-03-04T21:40:04.000Z
modified: 2026-10-31T17:49:32.888Z
image: https://athletechnews.com/wp-content/uploads/2024/03/DSC01473-Enhanced-NR.webp
---

# Infinity, Beyond Fitness, Ramps Up Franchising Plans

**TL;DR:** Infinity, beyond fitness, a Miami-based wellness brand, has added Dan Monaghan as an investor and advisor to bolster its franchising expansion plans. The brand offers a comprehensive approach to wellness and is looking to scale and attract franchisees.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-03-04. [Read the original](https://athletechnews.com/infinity-beyond-fitness-hires-ifa-dan-monaghan/).*

## Story

Infinity, beyond fitness, a Miami-based wellness brand encompassing training, nutrition and recovery, has added Dan Monaghan as an investor and advisor as it bolsters its franchising expansion endeavors.

Monaghan, who will accelerate Infinity’s next growth phase, comes to the brand with a high level of franchising expertise, serving as chairman of the International Franchising Association’s IFA Foundation and a board member of the IFA itself.

“It’s a privilege to join the Infinity team during such a transformative phase,” Monaghan remarked. “The wellness sector is ripe for innovation, and Infinity’s comprehensive approach to health is exactly what the market needs. I’m eager to apply my franchise knowledge to amplify Infinity’s reach, bringing its groundbreaking wellness model to communities nationwide.”

Diego Guimaraes, CEO and co-founder of Infinity, says onboarding Monaghan is a milestone moment for the wellness brand.

“His proven track record in scaling businesses and his passion for making a positive impact align perfectly with our vision,” Guimaraes said. “As we embark on our franchising journey, Dan’s strategic insight will be invaluable in bringing our holistic wellness philosophy to a wider audience, transforming lives one community at a time.”

Hitting on holistic health trends, Infinity, beyond fitness, offers a comprehensive approach to wellness, with personalized plans including Variable Intensity Interval Training (VIIT), nutrition guidance, recovery solutions and community support.

The brand’s Cocowalk location in Miami boats an extensive group training schedule and allows members to access the training studio at any time, even when classes aren’t in session. There is also a recovery zone with an infrared Cocoon Pod, HydroMassage Lounge, zero-gravity massage, Hyperice Normatec compression therapy and other Hyperice recovery products.

Infinity’s Miami flagship studio is just the beginning, as the health and wellness brand looks to scale and attract franchisees looking to support wellness seekers while enjoying a boutique studio revenue model and multiple revenue streams. The initial franchise fee is $50,000, with a total initial investment of $550,570 – $1,284,250.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- IFA (company)
- Hyperice (company)
- wellness brand (topic)
- franchising expansion (topic)
- investor (topic)
- franchise plans (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/infinity-beyond-fitness-hires-ifa-dan-monaghan/). Summarized by Burnaze (https://burnaze.com/article/6a8d2e4a-5500-4c68-9887-fca0de321854).