---
title: "NRN: Toastique Enters New Markets Across the Country with Franchising Push"
url: https://burnaze.com/article/6a96c5af-3ced-408a-aa8c-beca417347f4
source: "1851 Franchise"
original_url: https://1851franchise.com/nrn-toastique-enters-new-markets-across-the-country-with-franchising-push-2723740
category: "Restaurants"
industry: "Restaurants"
published: 2023-09-26T01:20:00.000Z
modified: 2026-11-01T02:06:54.372Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d77ee41d053339c30de615b78ebe24116074.jpg
---

# NRN: Toastique Enters New Markets Across the Country with Franchising Push

**TL;DR:** Toastique, a gourmet toast and juice bar franchise, is expanding its footprint across the U.S. with a series of franchising agreements. The company has recently made a significant push, with five new locations opened in 2023 and agreements in place for 27 more.

*originally published in 1851 Franchise on 2023-09-26. [Read the original](https://1851franchise.com/nrn-toastique-enters-new-markets-across-the-country-with-franchising-push-2723740).*

## Story

Toastique, the Washington, D.C. based gourmet toast and juice bar franchise, is expanding its footprint across the U.S. with a series of franchising agreements, a recent article on NRN reports. The company is renowned for its unique twist on fast-casual health food, offering more than just smoothies and juices, but also a range of gourmet toast options, including a burrata with tomatoes option and a three-cheese Italian toast.

“We get asked a lot who our competitors are, but I don’t think we really have any competitors,” founder Brianna Keefe told NRN. “Maybe toast is trendy, but no one ever puts their full focus on it… It’s not just a side piece of toast, it’s a whole meal that looks beautiful and is fresh, which is not what people are used to. On top of that, we have the whole juice bar aspect, so…it really lends itself to a wider demographic.”

Toastique began franchising in 2019 and has recently made a significant push, with five new locations opened in 2023 and agreements in place for 27 more. The company is set to open its first California location this fall in Newport Beach, for example, and is on track to reaching 40 units nationwide by the next year. On the consumer side, the brand seems to be thriving as well, with a 40% increase in year-over-year same-store sales.

Toastique targets franchisees by offering a distinctive concept and a compact yet profitable footprint, with spaces around 1,200-1,400-square-feet capable of achieving $1 million in sales. The company places a strong emphasis on finding the right franchise partners, focusing on those who are as invested in the brand as the original team and can help to grow the brand effectively. The brand maintains high standards, with every store rated 4.5 stars or better, emphasizing the quality of partnerships over the quantity of franchises.

“The most exciting part about going into new markets is finding different clientele who probably have never heard of the concept,” Keefe said. “We have to really analyze the demographics and figure out how to reach that community and get the word out… It's easier to go into a tried and true market. So it’s challenging, but also exciting.”

By the end of the year, Toastique locations will open in Newport Beach, California; Tampa and Sarasota, Florida; Virginia Beach, Virginia; Bakersfield, California; and Dallas, Texas. Next year, Toastique anticipates entering Nashville, Charlotte, San Jose, Los Angeles, Michigan, Omaha, Austin, Atlanta, San Antonio and Las Vegas.

As for the future developments, apart from expansion, Toastique has been innovating its menu by introducing new items like cocktails and vegan soft serve at select locations. These beverages are often based on the fresh juices they offer, for instance, a spicy margarita. The company’s focus on people over locations and its commitment to quality and uniqueness in its offerings could likely contribute to its sustained success in the competitive fast-casual health food segment.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchising (topic)
- fast casual (topic)
- menu innovation (topic)
- Toastique (company)
- Brianna Keefe (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/nrn-toastique-enters-new-markets-across-the-country-with-franchising-push-2723740). Summarized by Burnaze (https://burnaze.com/article/6a96c5af-3ced-408a-aa8c-beca417347f4).