---
title: "GF Podcast: Ryan Hicks of Rallio"
url: https://burnaze.com/article/6a9a78ba-7303-48f3-bf29-c1552e360b71
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-ryan-hicks-of-rallio
author: "Amanda Peters"
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2020-05-28T13:30:00.000Z
modified: 2026-11-01T22:33:00.332Z
image: https://images.unsplash.com/photo-1581090464777-f3220bbe1b8b?w=1600&q=80&auto=format&fit=crop
---

# GF Podcast: Ryan Hicks of Rallio

**TL;DR:** Ryan Hicks, vice president of business development at Rallio, shares how brands can harness social media and reach the right audience on the Global Franchise Podcast. The podcast discusses trend alerts to assist with international expansion plans.

*By Amanda Peters, originally published in Global Franchise on 2020-05-28. [Read the original](https://www.global-franchise.com/news/gf-podcast-ryan-hicks-of-rallio).*

## Story

The vice president of business development shares how brands can harness social media and reach the right audience

Ever dressed up in a T-rex suit and danced to promote your brand? That’s precisely the kind of marketing that stuck in Ryan Hicks’ mind when we spoke to him about franchise social media and is the unique approach that brands should be taking when trying to distinguish themselves in a competitive, busy market.

This approach might not work for every concept, of course, but in this episode of the Global Franchise Podcast , Ryan explains the multitude of ways in which brands should be putting themselves out there and the tools they can use to gain meaningful feedback from who matters most: their customers.

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- international expansion (topic)
- franchise investment (topic)
- James Fell (person)
- Amanda Peters (person)
- social media (topic)
- market trends (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-ryan-hicks-of-rallio). Summarized by Burnaze (https://burnaze.com/article/6a9a78ba-7303-48f3-bf29-c1552e360b71).