---
title: "Kevin Hart Joins Burn Boot Camp as an Equity Partner, Franchisee and the Brand’s First-ever Executive Partner"
url: https://burnaze.com/article/6b59fe47-411d-48fb-af30-babaf2aadc46
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260127_kevin_hart_joins_burn_boot_camp_as_an_equity_partner_franchisee_and_the_bra.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2026-01-27T12:00:00.000Z
modified: 2026-10-31T16:48:20.890Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Kevin Hart Joins Burn Boot Camp as an Equity Partner, Franchisee and the Brand’s First-ever Executive Partner

**TL;DR:** Kevin Hart joins Burn Boot Camp as an equity partner, franchisee, and executive partner, committing to help build the brand and open his own location in California. Hart's role is focused on supporting the brand's continued expansion and growth, aligning with its core values.

*originally published in Franchising.com on 2026-01-27. [Read the original](https://www.franchising.com/news/20260127_kevin_hart_joins_burn_boot_camp_as_an_equity_partner_franchisee_and_the_bra.html).*

## Story

“This partnership is built for the long term,” said Hart. “Burn Boot Camp is a values-driven organization that understands greatness starts at home with family and carries into business and community. As a partner and owner, I’m committed to helping build a brand that develops leaders, creates healthy families, and delivers lasting impact.”

As Executive Partner, Brand and Growth, Hart will serve as a long-term strategic steward of the Burn Boot Camp brand, supporting its continued expansion, brand credibility, and national presence. His role is grounded in ownership, advocacy, and alignment with Burn’s core values, bringing business perspective and cultural influence to support sustainable growth across the franchise system. Hart will also open his own Burn Boot Camp location in California later this year, further reinforcing his commitment as both an operator and equity partner.

“Kevin’s decision to step into an executive partnership role marks a defining moment for Burn Boot Camp,” said Morgan Kline, Co-Founder and CEO. “He brings credibility, discipline, and a values-driven leadership mindset that aligns naturally with our mission. Kevin’s commitment to family, fitness, and community reflects the foundation of our Member and Franchise Partner base and strengthens our ability to scale with intention and purpose.”

Co-Founder and Visionary Devan Kline added, “Kevin shows up - for his family, his employees, and his community - and that level of commitment matters deeply to our brand. As an Equity Partner, Franchise Partner, and Executive Partner, his role is truly first of its kind. He’s invested at every level: in the parent company, in a franchise location in California, and alongside our executive leadership team. This isn’t a sponsorship. It’s an iconic partnership built on shared values, long-term vision, and the belief that we can truly inspire the world!”

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Fitness (sector)
- brand growth (topic)
- California (location)
- Burn Boot Camp (company)
- Devan Kline (person)
- Morgan Kline (person)
- Kevin Hart (person)
- equity partnership (topic)
- executive partnership (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260127_kevin_hart_joins_burn_boot_camp_as_an_equity_partner_franchisee_and_the_bra.html). Summarized by Burnaze (https://burnaze.com/article/6b59fe47-411d-48fb-af30-babaf2aadc46).