---
title: "Muscle Beach Championship and the World Gym Franchise"
url: https://burnaze.com/article/6b69cd5c-8b1d-4600-8eb9-e3017680a164
source: "1851 Franchise"
original_url: https://1851franchise.com/kabc-los-angeles-bodybuilders-spectators-flock-to-venice-for-annual-muscle-beach-championship-2727304
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2024-09-11T20:15:08.000Z
modified: 2026-11-01T01:05:35.993Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1855c98f443f3366c1c2a3cfeb345c6f8844.jpg
---

# Muscle Beach Championship and the World Gym Franchise

**TL;DR:** The Muscle Beach Championship returned to Venice Beach, featuring various categories and participants of all ages and body types. World Gym, a fitness franchise with a location near the event, has a long history connected to Muscle Beach.

*originally published in 1851 Franchise on 2024-09-11. [Read the original](https://1851franchise.com/kabc-los-angeles-bodybuilders-spectators-flock-to-venice-for-annual-muscle-beach-championship-2727304).*

## Story

The Muscle Beach Championship returned to Venice Beach on Labor Day, KABC Los Angeles recently reported, bringing together competitors of all ages and body types to showcase their impressive physiques. This iconic event, which has long been a tradition in Venice Beach even before bodybuilding legend Arnold Schwarzenegger gained fame there, continues to attract a diverse array of participants.

This year's competition featured various categories, including ones for older competitors, vintage swimsuits, couples and, for the first time, a category for transgender bodybuilders.

For the past 24 years, the event has been promoted by Joe Wheatley, who has seen it grow steadily. Admission to the event is free.

World Gym is a fitness franchise with a long history connected to Muscle Beach. The brand’s first location opened in Venice in 1976 near the area and quickly became a popular destination for serious bodybuilders, Hollywood stars and fitness enthusiasts.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- World Gym (company)
- Arnold Schwarzenegger (person)
- franchise history (topic)
- fitness event (topic)
- bodybuilding competition (topic)
- Muscle Beach Championship (company)
- Joe Wheatley (person)
- Venice Beach (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/kabc-los-angeles-bodybuilders-spectators-flock-to-venice-for-annual-muscle-beach-championship-2727304). Summarized by Burnaze (https://burnaze.com/article/6b69cd5c-8b1d-4600-8eb9-e3017680a164).