---
title: "Franchise Lends Hand to Veteran-Run Businesses"
url: https://burnaze.com/article/6b8dab7e-11e7-4a4d-b7d6-764b6d8254da
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-lends-hand-to-veteran-run-businesses-2360
category: "Home Services"
industry: "Home Services"
published: 2015-09-01T21:16:00.000Z
modified: 2026-11-01T13:25:17.806Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc4507.png
---

# Franchise Lends Hand to Veteran-Run Businesses

**TL;DR:** The Cleaning Authority launches Hometown Market initiative to help veteran-run businesses become franchisees. The program offers benefits such as no money down, reduced franchise fees, and financing directly from the company.

*originally published in 1851 Franchise on 2015-09-01. [Read the original](https://1851franchise.com/franchise-lends-hand-to-veteran-run-businesses-2360).*

## Story

The Cleaning Authority, a national residential cleaning franchise, has launched its Hometown Market initiative to help area veterans become business owners.

The company's unique model has allowed them to accrue a customer base of 90,000 in larger markets, but the brand wanted to adjust this model to fit smaller communities. The Hometown Market program does that, while rewarding potential franchisees with a proven military record.

The Cleaning Authority’s vice president of development Iric Wexler tells BPT Online that the brand is targeting vets because of their experience with "discipline and an understanding of structure. They have been trained and have developed skills to becoming great leaders. That's what our business is."

Through the program military vets can purchase a franchise with no money down, reduced franchise fees and financing directly from the company. They can also receive more discounts through the VetFran program, making start-up costs significantly lower.

Franchises in the area are available immediately, and candidates can contact The Cleaning Authority to become owners in about twelve weeks.

"Candidates, at that point, are educated on the company's business model before validating with existing franchisees,” Wexler said.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise development (topic)
- home services (topic)
- business ownership (topic)
- veteran support (topic)
- VetFran (company)
- The Cleaning Authority (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-lends-hand-to-veteran-run-businesses-2360). Summarized by Burnaze (https://burnaze.com/article/6b8dab7e-11e7-4a4d-b7d6-764b6d8254da).