---
title: "Joshua Tree Experts Signs First Franchisee, Expands in New York"
url: https://burnaze.com/article/6b9ccce1-d29b-4824-ade3-a6184aa63090
source: "1851 Franchise"
original_url: https://1851franchise.com/joshua-tree-experts-signs-first-franchisee-expands-in-new-york-2723310
category: "Lawn & pest"
industry: "Home Services"
segment: "Lawn & pest"
topics: ["Development & multi-unit"]
published: 2023-08-11T19:14:00.000Z
modified: 2026-11-01T02:07:14.487Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7f565f21bd492655f997c74908e829961315.jpg
---

# Joshua Tree Experts Signs First Franchisee, Expands in New York

**TL;DR:** Joshua Tree Experts, a Pennsylvania-based home services franchise, has signed its first franchisee, Carlos Lozano, and is expanding in Orange County, New York. The brand is seeking qualified franchise owners in several states, including Colorado, Georgia, and Texas.

*originally published in 1851 Franchise on 2023-08-11. [Read the original](https://1851franchise.com/joshua-tree-experts-signs-first-franchisee-expands-in-new-york-2723310).*

## Story

**LEHIGH VALLEY, PA –** Joshua Tree Experts, the Pennsylvania-based home services franchise that provides tree maintenance, lawn care and pest control services, is expanding in Orange County, New York with its first franchisee, Carlos Lozano. After personally experiencing the lack of quality tree care service in his area, Lozano began to look into business ownership opportunities.

“I got out of the banking business four or five years ago and ended up forex trading and day trading while I figured out what I wanted to do next,” said Lozano. “Joshua Tree Experts actually came out of necessity. I had some trees I needed taken care of, and it was like pulling teeth trying to get someone to come out. After I went through the process and finally got service completed, I realized that there was such a need for a good tree service company in my area, especially if the level of service I received is what everyone is dealing with.”

Though he briefly considered purchasing a small private business, Lozano ultimately decided that the franchise model would be more financially stable and provide additional support that he would not receive in an independent ownership scenario.

After talking with the Joshua Tree Experts leadership team, Lozano was sold.

“It was obvious just from speaking with them — that team is fantastic,” said Lozano. “What it really comes down to is that the team is not just a bunch of franchise executives who have never dealt with a tree. They really work in the tree business, and that’s incredibly valuable.”

As he grows with the brand, Lozano will also serve as a business coach for other franchisees who join the system.

“We are incredibly excited to have Carlos join the network,” said Joshua Malik, founder and CEO of Joshua Tree Experts. “He brings a wealth of experience in entrepreneurship, and his leadership will be instrumental as we expand our name and establish a presence in New York. This is a meaningful step for our franchise system, and we could not be more pleased to take it with Carlos.”

As Joshua Tree Experts continues to grow, it is seeking qualified franchise owners in Colorado, Georgia, Massachusetts, New Jersey, North Carolina, Ohio, Pennsylvania and Texas.

Founded in Lehigh Valley, PA, in 2005 by Joshua Malik, Joshua Tree Experts started as a general tree services and plant health care company. After nearly a decade of perfecting the business model, Joshua Tree Experts launched new services, including lawn care and pest control, to cater to client demand and offer prospective franchisees multiple revenue streams. In 2021, the brand began franchising. It now seeks qualified franchise owners to bring this much-needed service to markets throughout the country.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise expansion (topic)
- franchise ownership (topic)
- Joshua Tree Experts (company)
- business coaching (topic)
- Joshua Malik (person)
- new york expansion (topic)
- Orange County, New York (location)
- Lehigh Valley, PA (location)
- home services franchise (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/joshua-tree-experts-signs-first-franchisee-expands-in-new-york-2723310). Summarized by Burnaze (https://burnaze.com/article/6b9ccce1-d29b-4824-ade3-a6184aa63090).