---
title: "FirstLight Home Care Promotes Kerri Pendley to Chief Growth Officer"
url: https://burnaze.com/article/6bab4d3d-656f-41d7-8e4f-b23e7c1d2f53
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230804_firstlight_home_care_promotes_kerri_pendley_to_chief_growth_officer.html
category: "Home Services"
industry: "Home Services"
topics: ["People"]
published: 2023-08-04T12:00:00.000Z
modified: 2026-10-31T20:32:13.397Z
image: https://images.unsplash.com/photo-1556909114-f6e7ad7d3136?w=1600&q=80&auto=format&fit=crop
---

# FirstLight Home Care Promotes Kerri Pendley to Chief Growth Officer

**TL;DR:** FirstLight Home Care has promoted Kerri Pendley to Chief Growth Officer, focusing on driving business growth. Pendley will focus on opening new paths to revenue and building mechanisms to achieve this goal.

*originally published in Franchising.com on 2023-08-04. [Read the original](https://www.franchising.com/news/20230804_firstlight_home_care_promotes_kerri_pendley_to_chief_growth_officer.html).*

## Story

In this role, Pendley will focus on driving business growth by opening up new paths to revenue and building the mechanisms to get there. This includes aligning teams around shared goals, improving the processes that generate revenue, and planning for the future.

“Kerri is data-driven and lives for predictability and scalability,” said Glee McAnanly, President and CEO at FirstLight Home Care. “In her previous position, Kerri successfully built and developed FirstLight’s National Accounts department and led the expansion of service offerings to include skilled care. Her knack for connecting different parts of the business and getting everyone to row in the same direction will help us maintain our plan.”

Pendley joined FirstLight Home Care in 2018 as Director of Healthcare Strategy and National Alliances. Two years later, she was promoted to Vice President of Strategy and has since been leading strategic planning and industry positioning for the entire FirstLight organization. She has also overseen the company’s national accounts and clinical and compliance departments.

With over 22 years of experience in healthcare operations and business development, Pendley brings valuable knowledge across multiple payer mixes, including managed care, Medicaid, Medicare, VA, grants, and private pay. She serves on the Home Care Association of America's Board of Directors.

“I am incredibly honored and thrilled to step into the role of Chief Growth Officer at FirstLight,” said Pendley. “My passion has always been in the home-based care industry.”

FirstLight Home Care delivers various companion, personal care, and skilled nursing services to seniors, veterans, people recovering from illness, injury, surgery, and those with Alzheimer’s and dementia. Professional caregivers help any adult needing assistance with personal care and household duties such as cooking, cleaning, and running errands while providing support and peace of mind.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- business growth (topic)
- home care services (topic)
- executive promotion (topic)
- FirstLight Home Care (company)
- Glee McAnanly (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230804_firstlight_home_care_promotes_kerri_pendley_to_chief_growth_officer.html). Summarized by Burnaze (https://burnaze.com/article/6bab4d3d-656f-41d7-8e4f-b23e7c1d2f53).