---
title: "Scooter’s Coffee Continues Growing in Alabama and Tennessee"
url: https://burnaze.com/article/6c18ba18-6aa2-4604-8ce3-f98be685f3be
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230922_scooters_coffee_continues_growing_in_alabama_and_tennessee.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2023-09-22T12:00:00.000Z
modified: 2026-10-31T20:31:00.340Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Scooter’s Coffee Continues Growing in Alabama and Tennessee

**TL;DR:** Scooter's Coffee has expanded into northeastern Alabama and central Tennessee with four new franchise agreements. The company is in the midst of a strategic growth phase across the nation, with 650 stores operating across 29 states.

*originally published in Franchising.com on 2023-09-22. [Read the original](https://www.franchising.com/news/20230922_scooters_coffee_continues_growing_in_alabama_and_tennessee.html).*

## Story

The expansion into northeastern Alabama and central Tennessee is the result of four franchise agreements signed by Karen Markwardt and Jayne Chorvat. After helping Karen run several insurance agencies for a decade, Jayne was ready for a change. “I went to Karen and suggested we do something else together - something that was more fun and less stressful. Where the employees didn’t need to be licensed.” They knew someone who ran a Scooter’s Coffee in Alabama and spoke very highly of the company. “I don’t drink coffee, but Karen is a huge coffee lover, so we decided to look into it.”

Scooter’s Coffee, based in Omaha, specializes in artisan espresso drinks, fruit smoothies, baked-from-scratch pastries, and features its signature drink, the Caramelicious®. The company also recently added depth to its profile with a line of organic hot and iced teas, single-origin coffee, and Cold Brew & Cream.

According to the latest market trends compiled by the National Coffee Association, 60% of Americans drank coffee in the past day. And 28% of people reported purchasing coffee at a coffee shop or restaurant in the past day — a number that’s almost back to pre-pandemic levels. The drive-thru coffee model, already popular in our fast-paced society, boomed during the pandemic, giving customers a way to get a delicious beverage while staying socially distant.

Scooter’s Coffee kiosks, with the Brand Promise of “Amazing People, Amazing Drinks… Amazingly Fast!®,” are helping Americans stay caffeinated and safe while providing high-quality products with a smile.

“We are excited to be part of a company that values their franchisees as much as Scooter’s Coffee does. The whole management team is very accessible - they really embody the company’s core values and want to see us grow and succeed,” says Jayne.

"Jayne Chorvat’s enthusiasm and dedication perfectly embody what we look for in our franchise partners. We are delighted to have her and Karen Markwardt join the Scooter's Coffee family as they share our core values of Integrity, Love, Humility and Courage," says Matt Sawicki, Senior Director of Franchise Development.

With 650 stores operating across 29 states and commitments to open more, Scooter’s Coffee® is in the midst of a strategic growth phase across the nation. The U.S. coffee market is an estimated $48 billion industry, and with a 664-foot proven kiosk model, Scooter’s Coffee is striving to become the No. 1 drive-thru coffee franchise in the nation.

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha. In more than two decades of business, Scooter’s Coffee’s success is simple: Stay committed to the original business principles and company core values. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers, and employees is: “Amazing People, Amazing Drinks… Amazingly Fast!

®.” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- Scooter's Coffee (company)
- franchise agreements (topic)
- Tennessee (location)
- Don Eckles (person)
- Linda Eckles (person)
- Alabama (location)
- coffee market (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230922_scooters_coffee_continues_growing_in_alabama_and_tennessee.html). Summarized by Burnaze (https://burnaze.com/article/6c18ba18-6aa2-4604-8ce3-f98be685f3be).