---
title: "ATN Introduces DISRUPT by Athletech News"
url: https://burnaze.com/article/6c319d79-7fd0-403b-88d6-49bdaed56aca
source: "Athletech News"
original_url: https://athletechnews.com/atn-introduces-disrupt-by-athletech-news/
author: "Collin Helwig"
category: "Fitness"
industry: "Fitness"
published: 2026-05-22T13:02:43.000Z
modified: 2026-10-31T13:17:13.335Z
image: https://athletechnews.com/wp-content/uploads/2026/05/DisruptEddieWide.png
---

# ATN Introduces DISRUPT by Athletech News

**TL;DR:** Athletech News introduces a new podcast called DISRUPT, hosted by CEO and founder Edward Hertzman, featuring raw conversations with top players in fitness, wellness, and tech. The podcast aims to provide depth and honest dialogue in the industry, with guests including Christian Toetzke, Jake Stienfeld, Andrew Sugerman, and Mark Mastrov.

*By Collin Helwig, originally published in Athletech News on 2026-05-22. [Read the original](https://athletechnews.com/atn-introduces-disrupt-by-athletech-news/).*

## Story

Athletech News is thrilled to announce “DISRUPT by Athletech News,” a new podcast hosted by ATN CEO and founder Edward Hertzman.

This new show builds off ATN’s DISRUPT video series as well as its *Unscripted* and *Master Knowledge* verticals, bringing the top players in fitness, wellness and tech together for raw, powerful conversations focused around the sector’s most pivotal topics.

“There’s no shortage of content in this industry but there’s a serious lack of depth,” Hertzman said. “Too many headlines, too much ‘how I built it,’ and not nearly enough real analysis, insight or honest dialogue. What’s been missing is access and more importantly, honesty.

Through ATN, we have direct access to the executives actually shaping this industry, and for the first time, we’re creating a platform where they can open up, share real perspectives and have the conversations that have been happening behind closed doors. DISRUPT is designed to bring these kinds of conversations to the forefront.”

DISRUPT’s esteemed list of guests includes Christian Toetzke, Jake Stienfeld, Andrew Sugerman and Mark Mastrov, with plenty more on the way. Industry adviser, speaker and podcast veteran Eric Malzone will also feature prominently in the series.

“This is a podcast for the operators, investors and leaders actively building the future, not just consuming it,” Hertzman added.

## Entities

- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- Collin Helwig (person)
- Edward Hertzman (person)
- Mark Mastrov (person)
- podcast launch (topic)
- Christian Toetzke (person)
- Eric Malzone (person)
- Andrew Sugerman (person)
- Jake Stienfeld (person)
- wellness and tech (topic)

---
Originally reported by Collin Helwig, Athletech News (https://athletechnews.com/atn-introduces-disrupt-by-athletech-news/). Summarized by Burnaze (https://burnaze.com/article/6c319d79-7fd0-403b-88d6-49bdaed56aca).