---
title: "CNBC: Instagram crosses 1 billion monthly active users, unveils long-form video"
url: https://burnaze.com/article/6c366db8-2d57-4773-a11a-083a6bc4270c
source: "1851 Franchise"
original_url: https://1851franchise.com/cnbc-instagram-crosses-1-billion-monthly-active-users-unveils-long-form-video-2706917
category: "Technology"
topics: ["Technology"]
published: 2018-06-20T20:15:31.000Z
modified: 2026-11-01T02:33:22.952Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/97c64fb7ec3e1d1ac60d5118383d30758458.jpg
---

# CNBC: Instagram crosses 1 billion monthly active users, unveils long-form video

**TL;DR:** Instagram has reached 1 billion monthly active users and is launching IGTV, a long-form video hub. The platform continues to evolve to challenge other social media platforms like Snapchat and YouTube.

*originally published in 1851 Franchise on 2018-06-20. [Read the original](https://1851franchise.com/cnbc-instagram-crosses-1-billion-monthly-active-users-unveils-long-form-video-2706917).*

## Story

A recent CNBC article announced that Instagram now has 1 billion monthly active users, up from 800 million users reported in September. Due to the large audience, the social media platform continues to evolve to challenge other social sharing platforms such as Snapchat and YouTube. Instagram co-founder and CEO Kevin Systrom recently announced the rollout of IGTV, a video hub that will be launched by creators and influencers on the platform.

On IGTV, videos can be up to 60 seconds long and will be formatted for mobile consumption. Shows created on IGTV will be curated into channels, similar to Snapchat's discover feature. The hub will be a space for all users but is intended to further establish the app's influencer community.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media (topic)
- Snapchat (company)
- user growth (topic)
- video platform (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/cnbc-instagram-crosses-1-billion-monthly-active-users-unveils-long-form-video-2706917). Summarized by Burnaze (https://burnaze.com/article/6c366db8-2d57-4773-a11a-083a6bc4270c).