---
title: "How Brands May Benefit from Incorporating Voice Technology"
url: https://burnaze.com/article/6c6a795e-fd8b-4c9e-9fb6-174aa0799127
source: "1851 Franchise"
original_url: https://1851franchise.com/how-brands-may-benefit-from-incorporating-voice-technology-2707928
category: "Technology"
topics: ["Technology"]
published: 2018-09-24T14:09:01.000Z
modified: 2026-11-01T01:48:02.098Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f4fe91c9acd25326df0c8b8d13c7bd309498.jpg
---

# How Brands May Benefit from Incorporating Voice Technology

**TL;DR:** Brands can benefit from incorporating voice technology into their daily operations, driving product purchases and heightening customer loyalty. Voice technology provides a more streamlined way for users to make purchases and engage with customer service channels.

*originally published in 1851 Franchise on 2018-09-24. [Read the original](https://1851franchise.com/how-brands-may-benefit-from-incorporating-voice-technology-2707928).*

## Story

Voice technology devices have grown to become the norm in many households across the nation. While they beneficial to homeowners, they also present opportunities for brands to evolve. A recent article in Business Insider outlined three ways that brands can benefit from integrating this technology into daily operations.

These include driving product purchases, heightening customer loyalty and shifting spending behaviors. Voice technology provides a more streamlined and hands-free way for users to make purchases, which can lead to quicker spending. Buyers can book or buy a product or service with just a few words.

In addition, the services provide a platform for buyers to engage with customer service channels more efficiently. This will help them receive swift assistance for any questions or concerns. It also provides an ease of tracking for physical products.

Finally, the more customers rely on the voice technology, the more likely they are to adopt similar devices in the future. Buyers may be more inclined to seek out and purchase smart home technology, as well as virtual reality and augmented reality services and experiences.

## Entities

- 1851 Franchise (publication)
- General (sector)
- customer loyalty (topic)
- voice technology (topic)
- product purchases (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/how-brands-may-benefit-from-incorporating-voice-technology-2707928). Summarized by Burnaze (https://burnaze.com/article/6c6a795e-fd8b-4c9e-9fb6-174aa0799127).