---
title: "Starbucks makes it even easier for Millennials with mobile order option"
url: https://burnaze.com/article/6c79f4db-437c-45f4-ae72-d8329518a09f
source: "1851 Franchise"
original_url: https://1851franchise.com/starbucks-makes-it-even-easier-for-millennials-with-mobile-order-option-1264
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2015-03-10T07:02:00.000Z
modified: 2026-11-01T13:25:30.731Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d304c8161d51725493f3801c627465ad8492.jpg
---

# Starbucks makes it even easier for Millennials with mobile order option

**TL;DR:** Starbucks introduces a mobile ordering and payment option, expanding the feature to three more states to speed up the customer experience. The mobile ordering feature, called Mobile Order & Pay, allows customers to place their drink and food orders ahead of time without waiting in a long line.

*originally published in 1851 Franchise on 2015-03-10. [Read the original](https://1851franchise.com/starbucks-makes-it-even-easier-for-millennials-with-mobile-order-option-1264).*

## Story

Your coffee run can now be expedited. Starbucks is rolling out a new mobile program to three more states next week to help customers move through the ordering and payment process quicker.

The mobile ordering feature, called Mobile Order & Pay, is currently being tested in Portland, Oregon and allows customers to place their drink and food orders ahead of time without waiting in a long line – especially during the morning java rush.

Beginning March 17, app usage will be extended to other locations in Oregon, as well as Washington, Idaho and Alaska.

"Mobile, in many ways, is the future of the fast-food industry," says Sam Oches, editor of the trade publication QSR Magazine. "Fast food is all about speed and convenience, and mobile ordering, in many ways, makes the fast-food experience faster and more convenient."

Starbucks joins brands like Taco Bell, McDonald’s and Dunkin’ Donuts in appealing to more tech-savvy Millennials.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- McDonald's (company)
- Taco Bell (company)
- Starbucks (company)
- customer experience (topic)
- Dunkin' Donuts (company)
- mobile ordering (topic)
- fast food industry (topic)
- millennials (topic)
- Sam Oches (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/starbucks-makes-it-even-easier-for-millennials-with-mobile-order-option-1264). Summarized by Burnaze (https://burnaze.com/article/6c79f4db-437c-45f4-ae72-d8329518a09f).