---
title: "Top Franchise Development Websites: Honorable Mentions"
url: https://burnaze.com/article/6cb2fe18-9c24-4941-a2cc-69e5091eb05d
source: "1851 Franchise"
original_url: https://1851franchise.com/top-franchise-development-websites-honorable-mentions-2714184
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Development & multi-unit"]
published: 2020-11-18T16:11:29.000Z
modified: 2026-11-01T02:27:26.387Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0af3506b9de90ff4f836ce7a89e2d2f79228.jpg
---

# Top Franchise Development Websites: Honorable Mentions

**TL;DR:** This month, 1851 Franchise's Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising.

*originally published in 1851 Franchise on 2020-11-18. [Read the original](https://1851franchise.com/top-franchise-development-websites-honorable-mentions-2714184).*

## Story

**This month, 1851 Franchise’s** **Franchise Development Website Awards** **have** **returned** **to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.

These sites had several positive qualities, but there are a few areas where they each need some key improvements. In the coming year we’ll be keeping an eye on them and hope to celebrate them as part of the Top 100 in 2021.

**The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.**

**This year's judges include** **Brent Dowling,** **CEO and co-founder of** **Raintree****;** **Kay Ainsley****, managing director of** **MSA Worldwide****;** **Michelle Rowan,** **president & COO of** **Franchise Business Review****;** **Stan Friedman****, president of** **FRM Solutions****;** **Steve Beagelman,** **founder of** **SMB Franchise Advisors****;** **Charles Internicola****, founder of** **The Internicola Law Firm****;** **Dianna Bailer****, vice president of operations at** **Franchise Performance Group****;** **Thomas Scott****, CEO of** **Brand Journalists****; and** **Tom Spadea****, co-founder of** **Spadea Lignana Law Firm****.**

**Here the average scores for the 20 websites that didn’t quite break our top 100 this year.**

- **First Impressions: 3.29**

- **Content: 2.86**

- **Ease of Use: 3.33**

- **Overall Average Score: 3.16**

- **First Impressions: 3.17**

- **Content: 3.33**

- **Ease of Use: 3.00**

- **Overall Average Score: 3.17**

- **Content: 3.14**

- **Ease of Use: 3.14**

- **Overall Average Score: 3.19**

- **First Impressions: 3.00**

- **Content: 3.00**

- **Ease of Use: 3.57**

- **First Impressions: 2.86**

- **First Impressions: 2.71**

- **Ease of Use: 3.71**

- **First Impressions: 3.33**

- **Content: 3.50**

- **Ease of Use: 2.83**

- **Overall Average Score: 3.22**

- **Content: 3.29**

- **Overall Average Score: 3.24**

- **First Impressions: 3.57**

- **Ease of Use: 3.43**

- **First Impressions: 3.71**

- **Content: 3.43**

- **Ease of Use: 2.57**

- **First Impressions: 3.43**

- **First Impressions: 3.86**

- **Ease of Use: 2.86**

- **First Impressions: 3.50**

- **Content: 2.75**

- **Ease of Use: 3.50**

- **Overall Average Score: 3.25**

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- Charles Internicola (person)
- Michelle Rowan (person)
- Raintree (company)
- Internicola Law Firm (company)
- MSA Worldwide (company)
- Brent Dowling (person)
- Kay Ainsley (person)
- Spadea Lignana (company)
- Tom Spadea (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/top-franchise-development-websites-honorable-mentions-2714184). Summarized by Burnaze (https://burnaze.com/article/6cb2fe18-9c24-4941-a2cc-69e5091eb05d).