--- title: "Fast-Growing Spa Franchise MassageLuXe Celebrates Major Company Awards and Honors" url: https://burnaze.com/article/6cde604b-3258-4077-9004-a22962d07776 source: "Franchising.com" original_url: https://www.franchising.com/news/20240123_fastgrowing_spa_franchise_massageluxe_celebrates_major_company_awards_and_h.html category: "Spa & massage" industry: "Beauty & Wellness" segment: "Spa & massage" published: 2024-01-23T12:00:00.000Z modified: 2026-10-31T20:01:33.469Z image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop --- # Fast-Growing Spa Franchise MassageLuXe Celebrates Major Company Awards and Honors **TL;DR:** MassageLuXe has been included in the Entrepreneur Franchise 500 list for the 11th consecutive year and has received other major industry honors for its business model and innovation. The brand plans to open 25 new locations in 2024 and surpass 100 locations in the first half of the year. *originally published in Franchising.com on 2024-01-23. [Read the original](https://www.franchising.com/news/20240123_fastgrowing_spa_franchise_massageluxe_celebrates_major_company_awards_and_h.html).* ## Story For the 11th consecutive year, MassageLuXe has been included in the prestigious Entrepreneur Franchise 500 list, a testament to its sustained growth and excellence in franchising. This recognition is a clear indicator of the brand's robust business model and its appeal to potential franchisees. A stellar rating based on franchisee satisfaction secured the brand a spot on the Franchise Business Review list of Top 200 franchises. Not only was MassageLuXe the only massage/spa brand to be named on this list, but the brand stood out among all franchise opportunities by posting a weighted score of 81, well above the Franchise Business Review Benchmark of 69. MassageLuXe’s commitment to innovation and excellence garnered the brand two major industry honors for its custom point-of-sales software. Franchise Business Review named MassageLuXe a Top Innovative Franchise Brand and awarded First Place in Innovation Awards for Use of Technology by Franchise Update magazine. Both awards highlight the brand’s forward-thinking approach to leveraging technology for business growth and customer satisfaction. “Happy and successful franchisees are the greatest indicator of our brand's success. Being named as one of the top brands for franchisee satisfaction by Franchise Business Review is a testament to our commitment to excellence for our franchisees,” said Mark Otter, President and CEO of MassageLuXe. “This, along with being named to the Entrepreneur Franchise 500 list for 11 years, is a significant achievement for us. We're proud of our team's hard work and dedication, which have been instrumental in our success and growth.” 2023 marked a year of remarkable growth for MassageLuXe. The brand opened 11 new spa locations. Building on this momentum, the brand plans to open 25 new locations in 2024. This expansion is particularly noteworthy as MassageLuXe is on track to surpass 100 locations in the first half of 2024. “We are excited about hitting the 100 locations mark this year. Only 16% of franchises in the United States reach that milestone, and we are so proud to become part of this elite group,” said Kristen Pechacek, Chief Growth Officer for the brand. Pechacek added, “This significant achievement demonstrates the strength and scalability of the MassageLuXe franchise model and provides an attractive opportunity for those looking to invest in a proven franchise model in the thriving wellness industry.” Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has more than 86 locations across 22 states and is planning to expand to 250 locations in the next three years. ## Entities - Franchising.com (publication) - Beauty & Wellness (sector) - Entrepreneur (publication) - business growth (topic) - franchise awards (topic) - expansion plans (topic) - wellness industry (topic) - innovation (topic) - MassageLuXe (company) - Kristen Pechacek (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20240123_fastgrowing_spa_franchise_massageluxe_celebrates_major_company_awards_and_h.html). Summarized by Burnaze (https://burnaze.com/article/6cde604b-3258-4077-9004-a22962d07776).