---
title: "Robeks Launches Flavor-Packed Sweet and Sour Smoothies for Summer"
url: https://burnaze.com/article/6d01eb61-180e-44b8-abc9-a1fa32c222e3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240730_robeks_launches_flavorpacked_sweet_and_sour_smoothies_for_summer.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2024-07-30T12:00:00.000Z
modified: 2026-10-31T18:42:38.372Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Robeks Launches Flavor-Packed Sweet and Sour Smoothies for Summer

**TL;DR:** Robeks released two new sweet and sour smoothies, Sweet Sipper and Sour Power, with superfood enrichments Ashwagandha and Ginseng. The brand's menu enhancements reflect its reputation for quality and flavor.

*originally published in Franchising.com on 2024-07-30. [Read the original](https://www.franchising.com/news/20240730_robeks_launches_flavorpacked_sweet_and_sour_smoothies_for_summer.html).*

## Story

Robeks released two new sweet and sour smoothies. The Sweet Sipper smoothie contains fresh Peach, Mango, Cranberries, Lemon, Apple Juice, Orange Sherbet, Frozen Yogurt, and new superfood enrichments Ashwagandha and Ginseng. For those who enjoy a tangy twist, the new Sour Power smoothie bursts with fresh Strawberry, Blueberry, Lemon juice, Raspberry juice, Pineapple Sherbet, Ashwagandha, and Ginseng.

The added superfood enrichments of Ashwagandha and Ginseng not only amplify the flavor of the sweet and sour smoothies, but they also provide significant health benefits. Ashwagandha, for example, helps reduce cortisol, stress and anxiety while Ginseng aims to enhance brain function and strengthen the immune system.

“Summer is the perfect time to expand on our superfood-enriched offerings, especially as people look to destress and stay healthy,” said Mitch Baker, Robeks Vice President of Marketing. “We love offering our fans fresh and flavorful smoothies that serve a dual purpose. The Sweet Sipper and Sour Power taste like candy, but have natural nutrients that make you feel energized and chill at the same time.”

Robeks’ menu enhancements reflect the brand’s reputation for quality and flavor. Earlier this year, the brand released new performance-based smoothies featuring additional enrichments and supercharge additions such as Heart Beet, multivitamins and an enhanced Whey Protein Isolate, increasing energy, immunity, heart health and more.

Remaining steadfast in its dedication to diverse communities and ensuring exceptional customer experiences, Robeks places innovation at the forefront. From tantalizing limited-time offerings (LTOs) to strategic marketing initiatives, the brand's menu additions, including made-to-order toasts and seasonal smoothies, have resonated harmoniously with customers, contributing to the brand’s success.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- new menu items (topic)
- seasonal offerings (topic)
- Robeks (company)
- superfood enrichments (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240730_robeks_launches_flavorpacked_sweet_and_sour_smoothies_for_summer.html). Summarized by Burnaze (https://burnaze.com/article/6d01eb61-180e-44b8-abc9-a1fa32c222e3).