---
title: "Why You, Why Now Explained"
url: https://burnaze.com/article/6d6f63e6-75c0-4236-b6b4-8f47172374cd
source: "1851 Franchise"
original_url: https://1851franchise.com/mainland/why-you-why-now-explained-2717345
category: "General"
published: 2021-11-30T21:16:00.000Z
modified: 2026-11-01T22:33:48.067Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0549271e2e2e442268b5270b9fc17a004968.jpg
---

# Why You, Why Now Explained

**TL;DR:** 1851 Franchise and Mainland use the concept of why you, why now as a strategic approach to creating content and storytelling for brands. The concept is the foundation of everything they do as a full-service digital marketing and PR agency.

*originally published in 1851 Franchise on 2021-11-30. [Read the original](https://1851franchise.com/mainland/why-you-why-now-explained-2717345).*

## Story

We talk a lot about the concept of why you, why now. It's the foundation of everything we do here at 1851 Franchise and Mainland. As a full-service digital marketing and PR agency, we need a strategic approach to create content, stories and media pitches that break through the noise to get our brands' stories noticed.

But what does it really mean, and why should you care?

Watch the short video below explaining the Why You, Why Now concept in full and why it should be part of any brand's storytelling process.

Why You, Why Now is the foundation of everything we do here at Mainland. Listen to the concept explained in full and why it should be part of any brand's storytelling process

## Entities

- 1851 Franchise (publication)
- General (sector)
- digital marketing (topic)
- Mainland (company)
- storytelling (topic)
- content creation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mainland/why-you-why-now-explained-2717345). Summarized by Burnaze (https://burnaze.com/article/6d6f63e6-75c0-4236-b6b4-8f47172374cd).