---
title: "Former Amazon Aggregator Olsam Group Acquires Wrinkles Schminkles As It Rebrands Into Avenir Collective"
url: https://burnaze.com/article/6d9fb37f-759e-4b6b-8a87-53b32802c4f4
source: "Beauty Independent"
original_url: https://www.beautyindependent.com/former-amazon-aggregator-olsam-group-acquires-wrinkles-schminkles-rebrands-avenir-collective/
author: "Erica La Sala"
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Finance & M&A"]
published: 2026-06-29T04:01:10.000Z
modified: 2026-06-29T04:30:43.413Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Former Amazon Aggregator Olsam Group Acquires Wrinkles Schminkles As It Rebrands Into Avenir Collective

**TL;DR:** Olsam Group, a former Amazon aggregator, has acquired Wrinkles Schminkles, a global anti-aging silicone patch brand, as it rebrands into Avenir Collective, a beauty and personal care platform. The acquisition marks a significant step in Avenir Collective's expansion into the beauty and personal care sector.

*By Erica La Sala, originally published in Beauty Independent on 2026-06-29. [Read the original](https://www.beautyindependent.com/former-amazon-aggregator-olsam-group-acquires-wrinkles-schminkles-rebrands-avenir-collective/).*

## Story

Olsam Group has acquired Australian skincare brand Wrinkles Schminkles as it rebrands into Avenir Collective, a dedicated beauty and personal care platform pivoting from its roots as an Amazon aggregator. Terms of the deal weren’t disclosed.

Distributed in 22 countries around the world, Wrinkles Schminkles has carved out a leadership position in the anti-aging space. The brand is known for its silicone patches that reduce and prevent fine lines and wrinkles on the face and décolletage.

The acquisition of Wrinkles Schminkles marks a significant step for Avenir Collective as it expands its portfolio within the beauty and personal care sector. This move signals a strategic shift from its previous generalist approach as an Amazon aggregator to a more focused platform.

## Entities

- Beauty & Wellness (sector)
- beauty industry (topic)
- rebranding (topic)
- brand acquisition (topic)
- Beauty Independent (publication)
- Erica La Sala (person)
- Olsam Group (company)
- Wrinkles Schminkles (company)
- amazon aggregator (topic)
- Olsam Group acquisition of Wrinkles Schminkles (deal)

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Originally reported by Erica La Sala, Beauty Independent (https://www.beautyindependent.com/former-amazon-aggregator-olsam-group-acquires-wrinkles-schminkles-rebrands-avenir-collective/). Summarized by Burnaze (https://burnaze.com/article/6d9fb37f-759e-4b6b-8a87-53b32802c4f4).