---
title: "Senior Care Authority Appoints Key Executives"
url: https://burnaze.com/article/6ddda8b6-978c-428e-be65-343ba60ca1fa
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211210_senior_care_authority_appoints_key_executives.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["People"]
published: 2021-12-10T12:00:00.000Z
modified: 2026-11-01T02:13:27.621Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Senior Care Authority Appoints Key Executives

**TL;DR:** Senior Care Authority has appointed several key executives, including Marcy Baskin as Vice-President of Franchise Support and Training. The new appointments are expected to support the growth of the company and improve the lives of families and their loved ones.

*originally published in Franchising.com on 2021-12-10. [Read the original](https://www.franchising.com/news/20211210_senior_care_authority_appoints_key_executives.html).*

## Story

PETALUMA, Calif., Dec. 10, 2021 // GLOBE NEWSWIRE // - Senior Care Authority®, an eldercare consulting and senior residential placement services franchise, announced today several recent appointments within its Executive Team. These new appointments include Marcy Baskin, Vice-President of Franchise Support and Training, Rob Gandley, Vice-President of Marketing and Corporate Development and Matt Gurwell, Business Consultant, Franchise Support and Training.

"I am excited and 100% confident in this team," says Frank M. Samson, founder and CEO of Senior Care Authority. "They have been key players in the growth of our company, and each brings significant expertise in their respective positions. All of them share a passion for our mission to support our franchise owners nationally and help improve the lives of families and their loved ones by reducing the stress associated with challenging care decisions. The experience and skills of this group are second to none."

SOURCE Senior Care Authority

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- franchise support (topic)
- executive appointments (topic)
- Senior Care Authority (company)
- Marcy Baskin (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20211210_senior_care_authority_appoints_key_executives.html). Summarized by Burnaze (https://burnaze.com/article/6ddda8b6-978c-428e-be65-343ba60ca1fa).