---
title: "Social Geek Radio: Social Media Tips for Small Business Owners"
url: https://burnaze.com/article/6e6a7f93-55f6-4f6c-9bfc-6a23e13cdb35
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-social-media-tips-for-small-business-owners-6535
category: "General"
published: 2016-10-14T19:14:02.000Z
modified: 2026-11-01T12:18:51.395Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: Social Media Tips for Small Business Owners

**TL;DR:** Lisa Oak, founder of Oak Advisory Services, shared social media tips for small business owners on the Social Geek Radio podcast. She emphasized the importance of targeting the ideal customer on the most relevant social media platforms.

*originally published in 1851 Franchise on 2016-10-14. [Read the original](https://1851franchise.com/social-geek-radio-social-media-tips-for-small-business-owners-6535).*

## Story

There’s no shortage of social media platforms out there for brands to use in order to engage their customers. But just because those networks exist doesn’t mean that brands should stretch themselves thin to have a presence on all of them.

Lisa Oak, founder of Oak Advisory Services, joined this week’s Social Geek Radio podcast to explain the best practices and strategies that franchise brands and small business owners should follow when establishing a strong social media presence. She brings years of digital experience to the table—Oak worked alongside Subway’s founder Fred DeLuca for 29 years. She now helps franchisors with their development and growth strategies through her own company.

Throughout the podcast, Oak answers multiple questions surrounding social media use. She explains that target audiences and potential customers should ultimately determine which digital networks brands should spend their time on.

“Know who your ideal customer is—where is your ideal customer in the social media world? Are they on Facebook? Are they on Snapchat? Are they using Instagram or Pinterest? And then utilize that social platform to drive your customer base,” said Oak.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Subway (company)
- franchise marketing (topic)
- Instagram (company)
- social media (topic)
- small business (topic)
- Snapchat (company)
- Pinterest (company)
- Fred DeLuca (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-social-media-tips-for-small-business-owners-6535). Summarized by Burnaze (https://burnaze.com/article/6e6a7f93-55f6-4f6c-9bfc-6a23e13cdb35).