---
title: "The Gig Economy Enters Franchising"
url: https://burnaze.com/article/6e9a27b0-ff82-4dec-9016-6e0805f754f2
source: "1851 Franchise"
original_url: https://1851franchise.com/the-gig-economy-enters-franchising-2720265
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Regulation & legal"]
published: 2022-11-04T14:09:00.000Z
modified: 2026-11-01T02:10:13.152Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/16482e05ce8cc1d33c5acc75808d25787626.jpg
---

# The Gig Economy Enters Franchising

**TL;DR:** Franchises are embracing gig workers to address labor shortages, offering flexibility to independent contractors. Mathieu Stevenson, CEO of Snagajob, says gig work is a win-win for everyone.

*originally published in 1851 Franchise on 2022-11-04. [Read the original](https://1851franchise.com/the-gig-economy-enters-franchising-2720265).*

## Story

According to Mathieu Stevenson, CEO of Snagajob, the labor landscape is ever-changing, meaning franchises have begun to embrace gig workers.

“Plainly speaking, gig work is when independent workers provide on-demand services to a company for a temporary period of time,” he wrote. “Gig work is becoming increasingly popular among franchisees for many reasons, but mainly because it offers the flexibility workers now crave.”

Labor-related challenges have been a topic of discussion in the franchising space for over a year. Though labor shortages were raging on early in 2021, largely as a result of the pandemic, the issue has persisted.

Though embracing the gig economy is a great way for franchisees to mitigate the consequences of a labor shortage, companies are not immune to the scrutiny of gig-type hiring practices. Stevenson, however, says, “it’s a win-win for everyone.”

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- labor shortage (topic)
- gig economy (topic)
- Mathieu Stevenson (person)
- independent contractors (topic)
- franchise labor (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-gig-economy-enters-franchising-2720265). Summarized by Burnaze (https://burnaze.com/article/6e9a27b0-ff82-4dec-9016-6e0805f754f2).