---
title: "Hopdoddy takes a shot at its competitors with new campaign"
url: https://burnaze.com/article/6eaaceac-7cd5-4fe8-84ab-751f35c0d3d7
source: "Nation's Restaurant News"
original_url: https://www.nrn.com/fast-casual/hopdoddy-takes-a-shot-at-its-competitors-with-its-new-campaign
author: "Jonathan Maze"
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Marketing"]
published: 2026-05-22T16:24:55.000Z
modified: 2026-10-31T13:17:23.797Z
image: https://eu-images.contentstack.com/v3/assets/bltea7aee2fca050a19/blt1a4f2ff5390f5d21/6a1083da90a5c10fae66d0d7/Hopdoddy_(courtesy_of_Hopdoddy).jpg?width=1280&auto=webp&quality=80&disable=upscale
---

# Hopdoddy takes a shot at its competitors with new campaign

**TL;DR:** Hopdoddy is launching a new marketing campaign called Obsession, which highlights the chain's quality and performance compared to its peers. The campaign will be celebrated with a giveaway of free burgers at one of its Austin locations on National Burger Day.

*By Jonathan Maze, originally published in Nation's Restaurant News on 2026-05-22. [Read the original](https://www.nrn.com/fast-casual/hopdoddy-takes-a-shot-at-its-competitors-with-its-new-campaign).*

## Story

Hopdoddy is giving away free burgers to celebrate its new marketing campaign.

The fast-casual burger chain will launch a new campaign, called Obsession, on National Burger Day next Thursday, May 28. It will give out free burgers at its Plaza Saltillo location in Austin, Texas, to celebrate the campaign.

The campaign is designed to highlight the chain’s quality and its performance compared with its peers. The chain said that it has generated 12 straight periods of same-store sales growth and system sales grew 6.2% last year, according to data from Nation’s Restaurant News sibling company Technomic.

The company said that it is now “calling out other burger spots that claim to sell freshness while they serve pre-cooked patties.”

“Many in the fast-casual industry believe their consumer is too busy or too tired to notice that their meal is a compromise or just ‘good enough,’ but we don’t believe that,” Jeff Chandler, CEO of Hopdoddy, said in a statement. “We feel that the burger is the greatest American menu creation and is often turned into something much less than it deserves. We know our guests appreciate our flavor and quality over all else, so we’re excited to highlight exactly how we execute that at Hopdoddy with our Obsession campaign.”

The company will give out free cheeseburger meals from 11:30 a.m. to 8 p.m. on Thursday, without requiring that consumers download an app or buy something else.

The location will also showcase behind-the-scenes video footage of burger creation in the kitchen that will be displayed on its digital menu screens. The event will feature live music, Hopdoddy merchandise, beer samplings and other items.

Hopdoddy has been a strong performing burger chain since its founding in 2010. It finished last year with 47 locations that average about $2.9 million in sales per location. The company also has a wide range of food items, including bowls, fries and loaded Brussels sprouts.

National Burger Day is a popular time for promotions for burger chains and several plan to offer free or discounted items. The chain Farm Burger is offering $6 burgers all day. Burger King, Shake Shack, Checkers and many others are planning their own promotions.

## Entities

- QSR (sector)
- fast casual (topic)
- Nation's Restaurant News (publication)
- Burger King (company)
- Checkers (company)
- austin (location)
- Technomic (company)
- marketing campaign (topic)
- Shake Shack (company)
- Jonathan Maze (person)
- burger chains (topic)
- national burger day (topic)

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Originally reported by Jonathan Maze, Nation's Restaurant News (https://www.nrn.com/fast-casual/hopdoddy-takes-a-shot-at-its-competitors-with-its-new-campaign). Summarized by Burnaze (https://burnaze.com/article/6eaaceac-7cd5-4fe8-84ab-751f35c0d3d7).