---
title: "QSR: Can Baby Boomers Save the Fast-Food Industry?"
url: https://burnaze.com/article/6f0366b7-3fc2-4714-8269-4581d0a1dd3a
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-can-baby-boomers-save-the-fast-food-industry-10094
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-02-08T18:13:01.000Z
modified: 2026-11-01T02:11:39.520Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f1cc3180d5404df179a6764854df5ff7813.jpg
---

# QSR: Can Baby Boomers Save the Fast-Food Industry?

**TL;DR:** Research shows that baby boomers will comprise 62 percent of fast-food consumers over the next 10 years, prompting a shift in marketing strategies for major chains like McDonald's. QSR Magazine suggests three ways marketers can shift their gears to reach this target audience.

*originally published in 1851 Franchise on 2017-02-08. [Read the original](https://1851franchise.com/qsr-can-baby-boomers-save-the-fast-food-industry-10094).*

## Story

Major fast-food chains like McDonald’s that are struggling this year have good reason for a new marketing approach, now that research showing a majority of fast-food consumers are baby boomers, meaning 50 years and older. According to MRI research from spring 2016, 62 percent of fast-food consumers over the next 10 years will come from baby boomers. In a time where businesses have been aiming focus towards millennials, this is big news.

QSR Magazine broke down three ways that marketers can shift their gears when trying to reach a different target audience: focusing on quick service, providing healthy menu options and making it easy for grandparents to take their grandchildren to a fast-food restaurant.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- McDonald's (company)
- marketing strategy (topic)
- menu options (topic)
- fast food industry (topic)
- target audience (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-can-baby-boomers-save-the-fast-food-industry-10094). Summarized by Burnaze (https://burnaze.com/article/6f0366b7-3fc2-4714-8269-4581d0a1dd3a).