--- title: "Twin Peaks Unveils Inaugural Class of Peaks Elite Brand Ambassadors" url: https://burnaze.com/article/6f1bc485-50f9-43a2-a645-e447bea2bf1b source: "Franchising.com" original_url: https://www.franchising.com/news/20261007_twin_peaks_unveils_inaugural_class_of_peaks_elite_brand_ambassadors.html category: "Casual dining" industry: "Restaurants" segment: "Casual dining" published: 2026-10-07T12:00:00.000Z modified: 2026-11-01T22:32:23.380Z image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop --- # Twin Peaks Unveils Inaugural Class of Peaks Elite Brand Ambassadors **TL;DR:** Twin Peaks Restaurant has named 12 women as inaugural Peaks Elite brand ambassadors, a new program created to give standout women across the Twin Peaks system new opportunities to represent the brand. The ambassadors will be featured in Twin Peaks marketing and social content, participate in community engagement, and collaborate with Twin Peaks and strategic brand partners. *originally published in Franchising.com on 2026-10-07. [Read the original](https://www.franchising.com/news/20261007_twin_peaks_unveils_inaugural_class_of_peaks_elite_brand_ambassadors.html).* ## Story DALLAS — Twin Peaks Restaurant has named the 12 Twin Peaks Girls who make up the inaugural Peaks Elite class, a new brand ambassador program created to give standout women across the Twin Peaks system new opportunities to represent Twin Peaks, create content, and grow their personal brands. Throughout their year as Peaks Elite, the women will be featured in Twin Peaks marketing and social content, appear at key events and activations, participate in community engagement, and collaborate with Twin Peaks and strategic brand partners. They will also receive content and media training, personal branding, and leadership opportunities designed to build their skills and expand their visibility and platforms. Selected from more than 200 applicants, the inaugural class represents 11 lodges across seven states. “We created Peaks Elite to recognize and invest in some of the incredible women who bring Twin Peaks to life every day,” said Melissa Fry, chief marketing officer of Twin Peaks. “These 12 women stood out for how they represent our brand and for the personalities, talents, and ambitions that make each of them unique. Peaks Elite gives us the opportunity to support their growth, amplify their voices, and open doors to new experiences while helping them create great content, build their personal brands, and connect with our fans in an authentic way. I’m incredibly proud of this inaugural class and can’t wait to see what they do with it.” The class was selected through a combination of fan voting and committee review. Fans cast more than 139,000 votes between Aug. 21 and Sept. 13, while a selection committee of Twin Peaks leaders and brand partners evaluated candidates on hospitality, professionalism, communication, leadership, social engagement, teamwork, and their ability to authentically represent the Twin Peaks brand, lifestyle, and culture. The inaugural Peaks Elite class features a group of accomplished women with service at Twin Peaks ranging from just over one year to seven years. Collectively, they bring a mix of talents, experiences, and interests spanning competitive athletics, academics, art, content creation, fashion, and entrepreneurship. The class also includes former Miss Twin Peaks winners and finalists. Meet the inaugural Peaks Elite class: - **Destiny Barnes** — Brandon, Florida: Barnes has spent more than a year and a half with Twin Peaks and serves as a New Store Opening Trainer. A marketing graduate, she turned her passion for content creation into her own photography business, Destiny in Focus, and hopes to inspire other young women to pursue their goals. - **Breanna Cherry** — Altamonte Springs, Florida: Cherry has spent more than a year and a half with Twin Peaks. A model and runway enthusiast, she was selected from more than 200 models to walk in New York Fashion Week and was recently crowned Swimsuit USA West Palm. - **Maren Fowler** — Olathe, Kansas: Fowler has spent four years with Twin Peaks. A design student pursuing marketing, she combines her creative side with a passion for fitness, creating social content around her wellness journey and sharing what she has learned with others. - **Nathalie “Nat” Heidenreich** — San Marcos, Texas: Heidenreich has spent seven years with Twin Peaks. A Texas State University alumna pursuing a career in sales, she has supported multiple Twin Peaks new store openings, gaining experience representing the brand and connecting with teams across the system. - **Saige Horton** | Webster, Texas: A Twin Peaks Girl for three and a half years, Horton brings experience in modeling and content creation to Peaks Elite. Known for her confidence and outgoing personality, she is passionate about creating engaging content and connecting with others. - **Sarah Kreutzberg** — Phoenix, Arizona: Kreutzberg has spent six years with Twin Peaks. A fitness and wellness enthusiast, she balances full-time work and school while training for her first 10K and an upcoming HYROX competition. - **Paige LeBlanc** — San Marcos, Texas: The 2025 Miss Twin Peaks first runner-up has spent six years with Twin Peaks. LeBlanc aspires to a career in brand management and has a passion for fashion, sewing, and upcycling clothing, including handcrafting her own Miss Twin Peaks costume. - **Piper Miller** — Scottsdale, Arizona: Miller has spent more than a year with Twin Peaks. A licensed cosmetologist and avid golfer, she put herself through cosmetology school while working at Twin Peaks and recently shot a personal-best 72 on the golf course. - **Carmen Romero** — Oakbrook Terrace, Illinois: Romero has spent more than a year with Twin Peaks and has a passion for creating content and bringing the brand to life on social media. She is also pursuing her goals in modeling and building her personal brand. - **Sydney Sizemore** — Kennesaw, Georgia: Sizemore has spent two and a half years with Twin Peaks. Entering her final year as a STEM student at Kennesaw State University, she has maintained academic scholarships throughout college while balancing her studies and role at Twin Peaks. - **Erica Sumner** — Davie, Florida: Sumner has spent two years with Twin Peaks. A cheerleading world champion and Junior Olympics gold medalist, she has experience coordinating private events for restaurants and the Miami Dolphins and aspires to launch her own events company. - **Kyaira “Kiki” Wood** — Greenwood, Indiana: Miss Twin Peaks 2025, Wood has spent three years with Twin Peaks. A fashion designer and aspiring entrepreneur, she recently produced her own fashion show and is working to grow her clothing line. The program begins in Dallas, where Peaks Elite participants will gather for professional content shoots, media and personal branding training, and leadership development. The ambassadors will also participate in Twin Peaks’ Higher Altitude conference, engaging with company leadership, franchise partners, and brand partners involved in some of Twin Peaks’ programs and initiatives. From there, Peaks Elite ambassadors will represent Twin Peaks throughout the year through brand content, appearances, events, community engagement, and marketing initiatives. ## Entities - Franchising.com (publication) - QSR (sector) - Twin Peaks (company) - restaurant marketing (topic) - women empowerment (topic) - Melissa Fry (person) - brand ambassadors (topic) - marketing program (topic) - Destiny Barnes (person) - Breanna Cherry (person) - Maren Fowler (person) - Nathalie "Nat" Heidenreich (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20261007_twin_peaks_unveils_inaugural_class_of_peaks_elite_brand_ambassadors.html). Summarized by Burnaze (https://burnaze.com/article/6f1bc485-50f9-43a2-a645-e447bea2bf1b).