---
title: "How Technology is Impacting the Health and Wellness Industry According to Workout Anytime’s Vice President of Fitness Training and Education Greg Maurer"
url: https://burnaze.com/article/6f55e241-c3a6-41cd-8ad4-ae2bcc0226a4
source: "1851 Franchise"
original_url: https://1851franchise.com/how-technology-is-impacting-the-health-and-wellness-industry-according-to-workout-anytimes-vice-president-of-fitness-training-and-education-greg-maurer-2714401
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Technology","People","Operations"]
published: 2020-12-04T17:12:55.000Z
modified: 2026-11-01T01:35:31.472Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4c2583b1293c06791b1308920e166c099045.jpg
---

# How Technology is Impacting the Health and Wellness Industry According to Workout Anytime’s Vice President of Fitness Training and Education Greg Maurer

**TL;DR:** Greg Maurer, Vice President of Fitness Training and Education at Workout Anytime, discusses how the COVID-19 pandemic has accelerated digital fitness trends and changed customer expectations in the health and wellness industry. Workout Anytime must provide multiple options and tools to fulfill these new expectations.

*originally published in 1851 Franchise on 2020-12-04. [Read the original](https://1851franchise.com/how-technology-is-impacting-the-health-and-wellness-industry-according-to-workout-anytimes-vice-president-of-fitness-training-and-education-greg-maurer-2714401).*

## Story

Greg Maurer, Vice President of Fitness Training and Education at the 24/7 fitness franchise Workout Anytime , told Club Industry how customers now expect more out of their health clubs and fitness centers. The COVID-19 pandemic has shaken up a lot of industries, and the health and wellness industry was no exception. A recent Club Industry report shares insight from various health and wellness experts on how technology has changed the industry and what brands can do to keep up with the times.

“The COVID-19 pandemic has dramatically accelerated all digital fitness trends, and consumers now have an expectation to be able to work out in and out of clubs with guidance and motivation,” Maurer told Club Industry. “To fulfill this expectation, clubs must provide multiple options and tools.”

Some of those tools Maurer suggests include:

- Investing in a club app for members

- Sharing on-demand workouts with members who prefer to remain at home

- Nutrition logging, tracking and training

- Live virtual training sessions

- Broadcasting in-club classes to members who are staying home

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- Workout Anytime (company)
- Club Industry (publication)
- customer expectations (topic)
- technology impact (topic)
- health and wellness industry (topic)
- digital fitness trends (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/how-technology-is-impacting-the-health-and-wellness-industry-according-to-workout-anytimes-vice-president-of-fitness-training-and-education-greg-maurer-2714401). Summarized by Burnaze (https://burnaze.com/article/6f55e241-c3a6-41cd-8ad4-ae2bcc0226a4).