---
title: "You Asked, We Delivered: Wienerschnitzel Is Now Offering Plant-Based, Flavor-Full Veggie Dogs!"
url: https://burnaze.com/article/6f6a05f2-b99a-4b94-a0c3-a9b6cad7e20b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220106_you_asked_we_delivered_wienerschnitzel_is_now_offering_plantbased_flavorful.html
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2022-01-06T12:00:00.000Z
modified: 2026-11-01T02:12:57.336Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# You Asked, We Delivered: Wienerschnitzel Is Now Offering Plant-Based, Flavor-Full Veggie Dogs!

**TL;DR:** Wienerschnitzel introduces plant-based veggie dogs to its menu, offering a vegetarian-friendly option to customers. The new veggie dog is made from pea-protein and is naturally hardwood smoked with the same spices used on beef hot dogs.

*originally published in Franchising.com on 2022-01-06. [Read the original](https://www.franchising.com/news/20220106_you_asked_we_delivered_wienerschnitzel_is_now_offering_plantbased_flavorful.html).*

## Story

Irvine, California, Jan. 04, 2022 // GLOBE NEWSWIRE // - After years of receiving requests for vegetarian-friendly hot dogs, Wienerschnitzel finally found a tasty plant-based Veggie Dog worthy of its menu. Vegetarians looking to satisfy their hot dog craving can now visit any of the 320+ Wienerschnitzel locations and enjoy a delicious Veggie Dog served three mouthwatering ways.

There’s the yummy Backyard Veggie Dog, topped with tomato, a pickle spear, ketchup, mustard and American cheese. The scrumptious Chicago Veggie Dog with mustard, pickle spear, tomato, onion, relish, sport peppers and a dash of celery salt. Lastly, the savory Barbeque Veggie Dog with BBQ sauce, pickle spear and chopped onions.

Now, for a limited time only, you can get $1 off any Veggie Dog. Just present this coupon at the time of purchase.

“Veggie dogs are the one of the highest requested item on our social pages, but we wanted to make sure we did it right,” said Doug Koegeboehn, Chief Marketing Officer for Wienerschnitzel. “After years of research, trials and market testing, we’re confident we found one that tastes amazing and our customers will love.

This new veggie dog is no ordinary plant-based dog. It’s the first made from pea-protein and is naturally hardwood smoked with the same spices used on beef hot dogs to deliver the same exceptional, flavor-packed experience.

The chainwide rollout follows a successful 30-unit market test in areas like Los Angeles, El Paso and Bakersfield.

“During the test, vegetarians raved how delicious the flavors were and kept coming back for more,” added Koegeboehn. “We hope our new customers are as happy with them as we are.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- new menu item (topic)
- Wienerschnitzel (company)
- Doug Koegeboehn (person)
- plant based options (topic)
- Irvine, California (location)
- vegetarian menu (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220106_you_asked_we_delivered_wienerschnitzel_is_now_offering_plantbased_flavorful.html). Summarized by Burnaze (https://burnaze.com/article/6f6a05f2-b99a-4b94-a0c3-a9b6cad7e20b).