---
title: "Orangetheory® Fitness Appoints Jason Dunlop as President of International"
url: https://burnaze.com/article/6fc37792-a5ac-46fb-b40f-96fb43e412f0
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220901_orangetheory_fitness_appoints_jason_dunlop_as_president_of_international.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["People"]
published: 2022-09-01T12:00:00.000Z
modified: 2026-11-01T22:33:00.210Z
image: https://imgs.franchising.com/brands/social/orangetheoryfitness.jpg
---

# Orangetheory® Fitness Appoints Jason Dunlop as President of International

**TL;DR:** Orangetheory Fitness has appointed Jason Dunlop as President of International to expand the brand's global presence and development. Dunlop joins Orangetheory with a proven track record of leadership and international development from his previous roles at CrossFit, Canada Goose, Starbucks, and Nike.

*originally published in Franchising.com on 2022-09-01. [Read the original](https://www.franchising.com/news/20220901_orangetheory_fitness_appoints_jason_dunlop_as_president_of_international.html).*

## Story

BOCA RATON, Fla. - Orangetheory today announced that it has appointed Jason Dunlop as President of International.

Dunlop joins Orangetheory with a proven track record of leadership and international development, with some of the world's best-known brands, including CrossFit, Canada Goose, Starbucks, and Nike. As demonstrated in his prior executive positions, Dunlop is an industry veteran with an extensive background in franchise business management, global sales, direct to consumer business and hypergrowth in global markets.

In his new role, Dunlop will work to expand and develop the international network. In 2022, Orangetheory opened new locations in Puerto Rico, Canada, Mexico, China, New Zealand, Saudi Arabia, Denmark, Spain, and Poland, as well as the brand's first studio in France. Dunlop will manage new studio openings slated for 2023 and beyond.

"As Orangetheory Fitness continues to grow in the fitness and wellness category, Jason Dunlop was the clear choice to help lead us in our mission to spread 'More Life' across the globe," said Dave Long, Co-founder and Chief Executive Officer of Orangetheory Fitness. "With Jason's history of success, we know he has the vision and skills to champion our international efforts – we welcome him to the Orangetheory Fitness team."

"I have been fortunate to spend my career leading global development and strategies for some of the world's most recognizable brands, and I am excited for the international growth potential I see at Orangetheory Fitness," said Dunlop. "I look forward to working to advance Orangetheory's strategic business goals, while introducing more people globally to the brand's unique and cutting-edge fitness approach."

Prior to his appointment, Dunlop served as Global President at CrossFit, LLC where he led CrossFit's Global Affiliate team, Education and Sports Division. As Senior Vice President at Canada Goose, Dunlop was responsible for sales across all international channels including brand and product. During his time at Starbucks, Dunlop was the company's Senior Vice President and Chief Operations Officer, where he restructured the business to become a licensing and franchising model.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- franchise development (topic)
- international expansion (topic)
- executive appointment (topic)
- Starbucks (company)
- Orangetheory Fitness (company)
- Nike (company)
- global growth (topic)
- CrossFit (company)
- Dave Long (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220901_orangetheory_fitness_appoints_jason_dunlop_as_president_of_international.html). Summarized by Burnaze (https://burnaze.com/article/6fc37792-a5ac-46fb-b40f-96fb43e412f0).