---
title: "Beyond Juicery + Eatery Celebrates 20 Years of Fresh-Fueled Growth and Wellness Innovation"
url: https://burnaze.com/article/6fda213e-3906-4d86-b525-629ad6865283
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250617_beyond_juicery__eatery_celebrates_20_years_of_freshfueled_growth_and_wellne.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2025-06-17T12:00:00.000Z
modified: 2026-10-31T17:45:09.398Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Beyond Juicery + Eatery Celebrates 20 Years of Fresh-Fueled Growth and Wellness Innovation

**TL;DR:** Beyond Juicery + Eatery is celebrating its 20th anniversary with promotions and new menu items. The brand is offering a complimentary souvenir cup with the purchase of any 20-ounce beverage on June 20 and debuting a limited-edition merchandise collection.

*originally published in Franchising.com on 2025-06-17. [Read the original](https://www.franchising.com/news/20250617_beyond_juicery__eatery_celebrates_20_years_of_freshfueled_growth_and_wellne.html).*

## Story

Guests who purchase any 20-ounce beverage on June 20 will receive a complimentary souvenir cup, designed exclusively for the occasion and available at all locations while supplies last. The brand is also debuting a limited-edition merchandise collection, giving fans new ways to engage with the Beyond lifestyle beyond the menu.

The brand also recently launched two new limited-time offerings, available now through Aug. 31: the Italiana Wrap, featuring turkey, Genoa salami, crisp romaine and a bold medley of peppers and olives wrapped and tossed in red wine vinaigrette; and the Antipasto Salad, a lighter, chopped take on a classic Italian favorite.

“Reaching 20 years is a proud moment for the brand, but it’s also a reflection of the trust and loyalty built with each community we serve,” said Mijo Alanis, co-founder and CEO. “Beyond Juicery + Eatery was created to offer something better and continuing to evolve with purpose is what keeps the brand moving forward — that mission has evolved into a movement, driven by an unwavering commitment to menu innovation, accessibility and community.”

With smoothies, made-to-order juices and a wide variety of craveable menu items, Beyond Juicery + Eatery leads with innovation, wellness and guest connection at its core. Each offering is carefully crafted to fuel the day and elevate the experience, whether grabbing a quick smoothie or building a better daily routine.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- brand growth (topic)
- menu innovation (topic)
- anniversary celebration (topic)
- Beyond Juicery + Eatery (company)
- Mijo Alanis (person)
- limited edition merchandise (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250617_beyond_juicery__eatery_celebrates_20_years_of_freshfueled_growth_and_wellne.html). Summarized by Burnaze (https://burnaze.com/article/6fda213e-3906-4d86-b525-629ad6865283).