--- title: "Buzzword Kill? The Best Worst Marketing and Adtech Buzzwords of 2019 (and 2018)" url: https://burnaze.com/article/6ff361c7-f11f-447b-8a18-cc8f0e9037c7 source: "Franchising.com" original_url: https://www.franchising.com/articles/buzzword_kill_the_best_worst_marketing_and_adtech_buzzwords_of_2019_and_201.html author: "Eddy Goldberg" category: "Technology" topics: ["Technology","Marketing"] published: 2020-01-11T07:00:00.000Z modified: 2026-11-01T02:06:07.855Z image: https://imgs.franchising.com/art/articles/5064_plate.jpg --- # Buzzword Kill? The Best Worst Marketing and Adtech Buzzwords of 2019 (and 2018) **TL;DR:** The article lists the worst adtech buzzwords of 2019, including 'consumer journey' and 'data-driven insights', and also looks back at the worst marketing buzzwords of 2018. AdAge and CMSWire published lists of the worst adtech and marketing buzzwords for 2019 and 2018, respectively. *By Eddy Goldberg, originally published in Franchising.com on 2020-01-11. [Read the original](https://www.franchising.com/articles/buzzword_kill_the_best_worst_marketing_and_adtech_buzzwords_of_2019_and_201.html).* ## Story Marketing and technology are both well-known for creating new and impressive terms. At least they think so. Put those two disciplines together and you can get some real lulus. Or just plain old fluffed-up obfuscations and vague promises of the next best "new and improved" product or service. Or buzzword. In late December, George Slefo, a writer at AdAge, took a look back at what he considered the " 12 Worst Adtech Buzzwords of 2019 ." Slefo's choices include "consumer journey," "blockchain," "data-driven insights," and "contextual." His full list and commentary can be seen at the link above. For perspective, we looked back to lists from the year before and found an article on CMSWire called the " 15 Worst Marketing Buzzwords of 2018 " by staff writer Dom Nicastro. He found a few lulus too: "value-add," "low-hanging fruit," "growth hacking," "influencer," and "pivot to video." And don't forget "thought leader" and "paradigm shift." Again, the full list, along with some feisty commentary from Nicastro and others, is available at the link above. So, what marketing or adtech buzzwords do you think will make the list come December? - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - General (sector) - Eddy Goldberg (person) - marketing buzzwords (topic) - adtech buzzwords (topic) - worst buzzwords (topic) --- Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/buzzword_kill_the_best_worst_marketing_and_adtech_buzzwords_of_2019_and_201.html). Summarized by Burnaze (https://burnaze.com/article/6ff361c7-f11f-447b-8a18-cc8f0e9037c7).