---
title: "Fast Casual: Restaurants lead in Hispanic marketing spend"
url: https://burnaze.com/article/701502a8-c132-497c-ae56-7d5e782425f7
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-restaurants-lead-in-hispanic-marketing-spend-1876
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2015-06-19T20:15:00.000Z
modified: 2026-11-01T13:27:32.435Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc6180.png
---

# Fast Casual: Restaurants lead in Hispanic marketing spend

**TL;DR:** The restaurant industry increased ad spend on marketing toward Hispanics by 11.4 percent from 2010 to 2014, with franchise brands like McDonald's, Yum! Brands, and Wendy's leading the way. Hispanic Americans visit franchise locations for meals at a higher rate than non-Hispanic consumers, with a 4 percent increase in per capita visits to quick-service restaurants in 2014.

*originally published in 1851 Franchise on 2015-06-19. [Read the original](https://1851franchise.com/fast-casual-restaurants-lead-in-hispanic-marketing-spend-1876).*

## Story

While overall ad spend on marketing toward Hispanics increased 8.5 percent from 2010 to 2014, it rose 11.4 percent in the restaurant industry, according to data from AHAA: the Voice of Hispanic Marketing.

Fast Casual reported that franchise brands are among the leaders in this category, with McDonald’s, Yum! Brands and Wendy’s spending the most ad dollars to appeal to Hispanics. Meanwhile, Whataburger, Denny’s and AFC Enterprises comprised the most in the share of overall Hispanic ad spend with allocations above 20 percent.

This trend makes perfect sense, as Hispanic Americans have been shown to visit franchise locations for meals at a higher rate than non-Hispanic consumers. According to The NPD Group, per capita Hispanic visits to quick-service restaurants rose by 4 percent during 2014. Meanwhile, there was a 1 percent decrease among non-Hispanics during the same time period.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- restaurant industry (topic)
- Wendy's (company)
- Yum Brands (company)
- Denny's (company)
- Whataburger (company)
- franchise brands (topic)
- ad spend (topic)
- hispanic marketing (topic)
- AHAA: the Voice of Hispanic Marketing (regulator)

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Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-restaurants-lead-in-hispanic-marketing-spend-1876). Summarized by Burnaze (https://burnaze.com/article/701502a8-c132-497c-ae56-7d5e782425f7).