---
title: "TechCrunch: Facebook Messenger Begins Testing Ads…and They’re Big"
url: https://burnaze.com/article/704db436-510b-4df3-a2c9-a256bd1f2638
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-facebook-messenger-begins-testing-adsand-theyre-big-9660
category: "Technology"
topics: ["Technology"]
published: 2017-01-26T14:09:02.000Z
modified: 2026-11-01T02:11:29.320Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a9d54e17e1980e295cc95fab8b670beb639.jpg
---

# TechCrunch: Facebook Messenger Begins Testing Ads…and They’re Big

**TL;DR:** Facebook is launching a small test of large ads in Australia and Thailand on its Messenger platform. The ads will appear as card-style ads with image thumbnails, text, and a link on the Messenger home screen.

*originally published in 1851 Franchise on 2017-01-26. [Read the original](https://1851franchise.com/techcrunch-facebook-messenger-begins-testing-adsand-theyre-big-9660).*

## Story

Facebook is taking ads to its Messenger platform. According to a recent TechCrunch article , the company is launching a small test in Australia and Thailand. Large ads will appear as card-style ads with image thumbnails with text and a link on the Messenger home screen underneath your recent conversations.

“Businesses have long been telling us that they are very excited about the potential of the Messenger platform to reach their customers and help them to drive sales, build brand awareness and increase customer satisfaction,” writes Facebook Product Manager Eddie Zhang, in an announcement detailing the new ads.

While business are excited to direct users to ads in more places, users may not be as excited to be disrupted. They may not want to be shown ads, but businesses are already reaching out to customers and resolving customer services issues on this platform in a way that users do enjoy.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Australia (location)
- digital advertising (topic)
- Thailand (location)
- platform expansion (topic)
- messenger ads (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-facebook-messenger-begins-testing-adsand-theyre-big-9660). Summarized by Burnaze (https://burnaze.com/article/704db436-510b-4df3-a2c9-a256bd1f2638).