---
title: "Revitalization efforts paid off for Denny’s in 2015"
url: https://burnaze.com/article/70a7653e-b89c-4d97-9c93-f4e0ddf49fd0
source: "1851 Franchise"
original_url: https://1851franchise.com/revitalization-efforts-paid-off-for-dennys-in-2015-3322
category: "Restaurants"
industry: "Restaurants"
published: 2016-01-13T21:16:25.000Z
modified: 2026-11-01T13:25:11.913Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/987f3fcd456973800b37b32fe3270ef32143160113164025.png
---

# Revitalization efforts paid off for Denny’s in 2015

**TL;DR:** Denny's reported a 5.8 percent increase in system-wide domestic same-store sales growth in 2015, attributing the success to brand revitalization strategies and restaurant remodels. The company aims to remodel 70 percent of its locations by 2018 with a new design and menus.

*originally published in 1851 Franchise on 2016-01-13. [Read the original](https://1851franchise.com/revitalization-efforts-paid-off-for-dennys-in-2015-3322).*

## Story

The Spartanburg, South Carolina-based company reported that their system-wide domestic comparisons rose 5.8 percent, which includes growth of 5.7 percent for domestic franchised units and 6.5 percent for domestic company restaurants. This was the fifth consecutive year of positive annual same-store sales growth.

John Miller, Denny’s president and CEO, credited the family-dining chain’s brand revitalization strategies—which included improving food, service and atmosphere—for the continued success. According to Miller, nearly 32 percent of Denny’s 1,710 restaurants have been remodeled with the new “Heritage” design. The ultimate goal of the campaign is to remodel 70 percent of the chain’s locations by 2018, with all-new, locally0inspired design and diner menus.

“Going forward, we remain focused on continuing the transformation of the Denny’s brand,” Miller said. “This will be achieved by consistently growing same-store sales, expanding our global reach and an increasing royalty rate, supported by further investments to grow and strengthen the Denny’s brand and returning cash to shareholders through our ongoing share repurchase program.”

For the year, 45 restaurants opened, including eight internationally. Thirty-seven locations closed, including 35 that were franchised or licensed.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- global expansion (topic)
- Denny's (company)
- same-store sales growth (topic)
- brand revitalization (topic)
- restaurant remodels (topic)
- Spartanburg, South Carolina (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/revitalization-efforts-paid-off-for-dennys-in-2015-3322). Summarized by Burnaze (https://burnaze.com/article/70a7653e-b89c-4d97-9c93-f4e0ddf49fd0).