---
title: "Panera Is Hungry For a Major Market Share of the Ever-Growing Breakfast Segment"
url: https://burnaze.com/article/70b411b4-47c2-46b3-a70b-03296d525938
source: "1851 Franchise"
original_url: https://1851franchise.com/panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2019-04-15T22:17:41.000Z
modified: 2026-11-01T02:30:25.518Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3158d8461740fbaf9107aca99bf2e1c82573.jpg
---

# Panera Is Hungry For a Major Market Share of the Ever-Growing Breakfast Segment

**TL;DR:** Panera Bread has announced a newly overhauled breakfast menu to attract more of the growing breakfast crowd. The breakfast segment has grown, with McDonald's losing ground to contenders like Taco Bell, while Dunkin' and Starbucks maintain coffee dominance.

*originally published in 1851 Franchise on 2019-04-15. [Read the original](https://1851franchise.com/panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700).*

## Story

Panera Bread, the cozy cafe franchise and purveyor of bread bowls, has announced a newly overhauled breakfast menu in the interest of attracting more of an ever-growing breakfast crowd, according to an article in Forbes.

The article said that “the breakfast daypart has captured a larger share of traffic in the past few years, which means more Americans are depending on restaurants for their morning pick-me-up. Breakfast business accounted for 21% of all traffic in 2018, up from 19% in 2013, according to NPD/Crest data. In fact, breakfast is the only meal of the day that’s grown for the U.S. restaurant industry as of late.”

The article indicated that the traditional dominator in the space, McDonald’s, has lost some ground recently to contenders like Taco Bell, “while ubiquitous brands like Dunkin’ and Starbucks have reached into their deep pockets to ensure continued coffee dominance,” according to the article.

Hungry for a heftier slice of the market share, Panera today announced a new breakfast menu that will feature three new wraps to be “complemented by an ‘elevated’ coffee platform that includes new cold brews, as well as a new light roast and dark roast,” according to the article.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- Taco Bell (company)
- Starbucks (company)
- Dunkin' Brands (company)
- Forbes (company)
- Panera Bread (company)
- market share (topic)
- breakfast segment (topic)
- menu overhaul (topic)
- coffee dominance (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700). Summarized by Burnaze (https://burnaze.com/article/70b411b4-47c2-46b3-a70b-03296d525938).