---
title: "KFC Shows Off Fried Chicken That’s So Hot It Substitutes for the Fire of a Game of Thrones Dragon in Return Ad"
url: https://burnaze.com/article/70de6655-87f1-4402-a5c9-fc5821708743
source: "1851 Franchise"
original_url: https://1851franchise.com/kfc-shows-off-fried-chicken-thats-so-hot-it-substitutes-for-the-fire-of-a-game-of-thrones-dragon-in-return-ad-2709693
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2019-04-12T22:17:01.000Z
modified: 2026-11-01T02:30:25.539Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1df522e92f3f66a1459e59028bf253499052.jpg
---

# KFC Shows Off Fried Chicken That’s So Hot It Substitutes for the Fire of a Game of Thrones Dragon in Return Ad

**TL;DR:** KFC has returned with another iteration of its ad campaign promoting Hot & Spicy Wings, just in time for the Game of Thrones premiere. The ad depicts a dragon breathing a plume of hot and spicy chicken wings.

*originally published in 1851 Franchise on 2019-04-12. [Read the original](https://1851franchise.com/kfc-shows-off-fried-chicken-thats-so-hot-it-substitutes-for-the-fire-of-a-game-of-thrones-dragon-in-return-ad-2709693).*

## Story

In 2018, KFC unveiled a “charmingly topical” ad campaign promoting their “Hot & Spicy Wings,” and just in time for the Game of Thrones premiere this Sunday, they’ve returned with another iteration, according to AdWeek. The ad depicts a soaring dragon breathing what looks at first glance like a towering inferno—but is, upon further inspection, a perfect plume of hot and spicy chicken wings.

“The “Hot & Spicy” print and outdoor ads from Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD last year thanks to its perfect use of spicy fried chicken photography as a replacement for flames. Adweek also named it one of the best ad campaigns of 2018,” the article said.

Heralding the return of the campaign, marketing Director of KFC Hong Kong Shirley Chau said in a statement: “KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share,” according to the article.

Lions and wolves alike, take note: Dinner is coming.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- KFC (company)
- marketing (topic)
- ad campaign (topic)
- game of thrones (topic)
- hot and spicy wings (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/kfc-shows-off-fried-chicken-thats-so-hot-it-substitutes-for-the-fire-of-a-game-of-thrones-dragon-in-return-ad-2709693). Summarized by Burnaze (https://burnaze.com/article/70de6655-87f1-4402-a5c9-fc5821708743).