---
title: "Gotcha Covered welcomes Michigan ‘Food Wizard’ to franchise family"
url: https://burnaze.com/article/710a3e74-2c81-4ec8-9d64-b2dcdabc8412
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240312_gotcha_covered_welcomes_michigan_food_wizard_to_franchise_family.html
category: "Home Services"
industry: "Home Services"
published: 2024-03-12T12:00:00.000Z
modified: 2026-10-31T17:30:34.478Z
image: https://images.unsplash.com/photo-1503387762-592deb58ef4e?w=1600&q=80&auto=format&fit=crop
---

# Gotcha Covered welcomes Michigan ‘Food Wizard’ to franchise family

**TL;DR:** Gotcha Covered has announced the opening of a new center in Michigan, owned and operated by Adam Shaffer. The new center provides window treatments to homeowners in the Farmington area.

*originally published in Franchising.com on 2024-03-12. [Read the original](https://www.franchising.com/news/20240312_gotcha_covered_welcomes_michigan_food_wizard_to_franchise_family.html).*

## Story

Gotcha Covered has announced the opening of a new center in Michigan. Gotcha Covered of Farmington Hills and Northville is owned and operated by Adam Shaffer.

With an emphasis on end-to-end consultations, the new center provides the best in soft and hard window treatments to homeowners in the Farmington area by offering a variety of blinds, draperies, smart solutions and much more.

“Design know-how, creativity and problem-solving skills can be integral to a Gotcha Covered owner, and Adam has an abundance of all three,” said Paul Linenberg, president of Gotcha Covered. “He’s built a career helping people find food solutions to fit their needs. Now, he’ll be helping Michigan homeowners and business owners find solutions to make their design dreams become reality.”

Known as the “Food Wizard,” Shaffer spent more than 15 years serving as a food scientist for nationally known brands before deciding to utilize his critical thinking skills in a new way.

“I love brainstorming solutions and finding new ways to do something,” Shaffer said. “I’ve not met a problem yet that I couldn’t solve. Gotcha Covered has a multitude of options and resources, so I know I’m always going to be able to help a customer design the perfect setting for their home or business.”

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise expansion (topic)
- new location (topic)
- michigan (location)
- Gotcha Covered (company)
- Paul Linenberg (person)
- window treatments (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240312_gotcha_covered_welcomes_michigan_food_wizard_to_franchise_family.html). Summarized by Burnaze (https://burnaze.com/article/710a3e74-2c81-4ec8-9d64-b2dcdabc8412).