---
title: "Bricks & Minifigs Franchise Deep Dive: Units, Costs and Earnings"
url: https://burnaze.com/article/711b64ed-63cd-4e13-af58-6bf4a2de4ff9
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-deep-dive-bricks-minifigs-franchise-costs-fees-profit-and-data-2727272
category: "Retail"
industry: "Retail"
topics: ["Finance & M&A"]
published: 2024-09-30T12:07:58.000Z
modified: 2026-11-01T01:03:07.346Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/08608667d93c7d44976f89e93958231b6573.jpg
---

# Bricks & Minifigs Franchise Deep Dive: Units, Costs and Earnings

**TL;DR:** Bricks & Minifigs is a toy shop franchise with over 100 locations nationwide, offering a business model focused on LEGO sales and secondhand stores. The estimated initial investment required to begin operation of a Bricks & Minifigs franchise ranges from $147,500 to $304,100.

*originally published in 1851 Franchise on 2024-09-30. [Read the original](https://1851franchise.com/franchise-deep-dive-bricks-minifigs-franchise-costs-fees-profit-and-data-2727272).*

## Key facts

- Bricks & Minifigs has over 100 locations
- Initial investment ranges from $147,500 to $304,100
- Highest-performing outlet reported $1,210,402 in revenue

## Story

## Franchise overview

Bricks & Minifigs is a toy shop with a specific focus on LEGO®. Serving as both a secondhand and new-sales store, the franchise extends the life of LEGOs and provides enthusiasts with a go-to place to give their pre-loved sets a new home and find their next favorites.

There are currently over 100 Bricks & Minifigs locations nationwide and several more in development. With a fairly consistent distribution across the country, Bricks & Minifigs is in a good position to continue backfilling key markets, solidifying its presence and increasing concentration across the U.S.

Bricks & Minifigs is a LEGO-focused toy store. The concept buys all types of LEGO products, from mini-figures and collector’s sets to bulk tubs and other miscellaneous pieces. Buying both new and used LEGOs allows Bricks & Minifigs owners to diversify their offerings, drawing in LEGO enthusiasts, families, young kids and everything in between while encouraging customers to “rebuild, reuse and reimagine.”

According to the brand’s 2024 Franchise Disclosure Document, the highest-performing outlet reported $1,210,402 in revenue in 2023. The systemwide revenue average for 2023 was $579,852.

## Investment costs

The estimated initial investment required to begin operation of a Bricks & Minifigs franchise ranges from $147,500 to $304,100. This includes the following costs:

- **Initial Franchise Fee: $40,000**

- **Computers, Software POS System and Office Supplies: $2,500 - $4,500**

- **Furniture and Fixtures: $11,500 - $20,000**

- **Real Estate: $4,000 - $13,000**

- **Leasehold Improvements: $10,000 - $40,000**

- **Utility Deposit: $500 - $1,200**

- **Inventory: $30,000 - $70,000**

- **Uniforms: $400 - $700**

- **Signage: $6,000 - $14,000**

- **Grand Opening Marketing: $5,000 - $7,500**

- **Staffing (first three months): $8,000 - $22,000**

- **Insurance (12 months): $2,500 - $5,000**

- **Travel, Lodging, and Meals for Initial Training Program: $900 - $3,000**

- **Business Licenses, Permits, and Professional Legal and Accounting Fees: $1,200 - $3,200**

- **Additional Funds (3 Months): $25,000 - $60,000**

Bricks & Minifigs charges a $40,000 franchise fee.

- Ammon McNeff — Chief Executive Officer, President

- Matthew McNeff — Chief Operations Officer

- Adam Brimhall — New Unit Onboarding Manager

- Reed Brimhall — Chief Financial Officer

- Darin Hicks — Chief Development Officer

- Bricks & Minifigs: A LEGO® Lover’s Paradise in Fox Point

- Bricks & Minifigs in Herndon Plans to Feed Your Lego Obsession

- Building a Business Brick by Brick in Jacksonville Beach

- Bricks & Minifigs Franchise Set to Establish Presence in Hilliard

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*All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.*

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Retail (sector)
- franchise costs (topic)
- Lego (company)
- Bricks & Minifigs (company)
- revenue reports (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-bricks-minifigs-franchise-costs-fees-profit-and-data-2727272). Summarized by Burnaze (https://burnaze.com/article/711b64ed-63cd-4e13-af58-6bf4a2de4ff9).