---
title: "GeekWire: Subway Launches Facebook Messenger Bot to Allow Pre-ordering at its 26,500 U.S. Restaurants"
url: https://burnaze.com/article/711bcc41-8e02-4d14-8653-5dbdc1326119
source: "1851 Franchise"
original_url: https://1851franchise.com/geekwire-subway-launches-facebook-messenger-bot-to-allow-pre-ordering-at-its-26500-us-restaurants-11844
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2017-04-19T15:10:02.000Z
modified: 2026-11-01T02:32:19.769Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/21aa0fa06d5a109fb8aca8e463787f815504.jpg
---

# GeekWire: Subway Launches Facebook Messenger Bot to Allow Pre-ordering at its 26,500 U.S. Restaurants

**TL;DR:** Subway launched a Facebook Messenger bot for pre-ordering at its 26,500 U.S. restaurants. The bot allows users to order and pay for food through the app and find the closest Subway for pick-up.

*originally published in 1851 Franchise on 2017-04-19. [Read the original](https://1851franchise.com/geekwire-subway-launches-facebook-messenger-bot-to-allow-pre-ordering-at-its-26500-us-restaurants-11844).*

## Story

Subway announced Tuesday that it was launching a bot for Facebook Messenger to allow users to order and pay for a sandwich or salad.

“Our bot for Messenger was just deployed in more than 26,500 U.S. Subway restaurants — the largest deployment of a Messenger bot in the restaurant industry,” said Carman Wenkoff, Subway’s chief information and digital officer, in a news release. “We’re proud to offer our guests an innovative new way to order and pay outside the restaurants. This is a new initiative in the ongoing quest to enhance the guest experience.”

The app allows users to find the closest Subway for pick-up and the food can be paid for through the app.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Facebook (company)
- Subway (company)
- restaurant technology (topic)
- qsr innovation (topic)
- facebook messenger (topic)
- pre ordering (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/geekwire-subway-launches-facebook-messenger-bot-to-allow-pre-ordering-at-its-26500-us-restaurants-11844). Summarized by Burnaze (https://burnaze.com/article/711bcc41-8e02-4d14-8653-5dbdc1326119).