---
title: "Belfor Group names new VP of franchise development"
url: https://burnaze.com/article/714785b3-9f26-434e-b0b5-0431a1d15b69
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/belfor-group-names-new-vp-of-franchise-development/
author: "Andrew Carlo"
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit","People"]
published: 2025-12-02T13:25:22.000Z
modified: 2026-11-01T00:54:32.871Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/09/Beth_BELFOR_Franchise_Group.jpg
---

# Belfor Group names new VP of franchise development

**TL;DR:** Belfor Franchise Group has promoted Beth Toenies to vice president of franchise development, where she will lead operational strategy and drive growth across the company's portfolio of service brands. Toenies will continue to serve as chief operating officer of 1-800-BOARDUP while taking on her new role.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-12-02. [Read the original](https://franchisemagazineusa.com/belfor-group-names-new-vp-of-franchise-development/).*

## Story

Belfor Franchise Group announced that it has promoted Beth Toenies to the position of vice president of franchise development.

Toenies currently serves as chief operating officer of 1-800-BOARDUP, a Belfor brand that specializes in securing properties and assisting property owners following disasters and loss. Belfor said she will continue to serve in her current role while taking on an expanded role at the company.

In addition to 1-800-BOARDUP, Toenies will lead lead operational strategy, strengthen franchise support, and drive the continued growth 1-800 WATER DAMAGE, Blue Kangaroo Packoutz and DUCTZ, as well as the broader portfolio of service brands within the Belfor franchise portfolio.

“Beth has consistently demonstrated loyalty, leadership and vision,” said Doug Smith, senior vice president of franchise development at Belfor Franchise Group. “Her expertise in operations, sales and strategic planning will make her an invaluable partner to our development team and franchise prospects as we continue to expand and strengthen our brands.”

The new Belfor vice president has more than two decades of franchise experience. Toenies is also a Six Sigma Black Belt, certified project manager, and franchise leadership award winner.

“At Belfor Franchise Group, we’ve built an incredible reputation for empowering entrepreneurs across the residential and commercial service industries,” said Toenies. “In taking on these new responsibilities, I look forward to working closely with our experienced franchise development team in connecting with the right candidates and demonstrating how our trusted service brands can enable them to take control of their future through franchise ownership.”

Outside of her professional accomplishments, Toenies is a dedicated military spouse. Married to an active-duty Navy member, she was honored in 2022 as the Naval Air Station Jacksonville Military Spouse of the Year by Armed Forces Insurance.

Belfor Franchise Group’s franchise brands include 1-800 WATER DAMAGE, Blue Kangaroo Packoutz, Chem-Dry Carpet & Upholstery Cleaning, Clear Pest Pros, COOL-BINZ, DUCTZ, Helpful Heroes, HOODZ, JUNKCO+, N-Hance Wood Refinishing, The Patch Boys, redbox+ Dumpsters, and WINMA. The group is based in Ann Arbor, Michigan.

## Entities

- Home Services (sector)
- franchise development (topic)
- Franchise Magazine USA (publication)
- Andrew Carlo (person)
- executive promotion (topic)
- BELFOR Franchise Group (company)
- service brands (topic)
- Blue Kangaroo Packoutz (company)
- 1-800 WATER DAMAGE (company)
- DUCTZ (company)
- Doug Smith (person)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/belfor-group-names-new-vp-of-franchise-development/). Summarized by Burnaze (https://burnaze.com/article/714785b3-9f26-434e-b0b5-0431a1d15b69).