--- title: "Leadership moves at American Family Care" url: https://burnaze.com/article/7154e4be-4dc4-49a1-bf37-5afec4d7c79f source: "Franchise Magazine USA" original_url: https://franchisemagazineusa.com/leadership-moves-at-american-family-care/ author: "Andrew Carlo" category: "Senior Care" industry: "Senior Care" topics: ["People"] published: 2025-12-02T13:26:25.000Z modified: 2026-11-01T00:54:27.433Z image: https://franchisemagazineusa.com/wp-content/uploads/2025/09/AFC_Logo_with_tag_vert_Logo.jpg --- # Leadership moves at American Family Care **TL;DR:** American Family Care has expanded its leadership team with the addition of four executives, including Kurt Koptish as president and Michael Casey as chief development officer. The company, founded in 1982, operates over 400 clinics across the United States and generates over $1 billion annually in system-wide sales. *By Andrew Carlo, originally published in Franchise Magazine USA on 2025-12-02. [Read the original](https://franchisemagazineusa.com/leadership-moves-at-american-family-care/).* ## Story Urgent care franchise, American Family Care, announced that it has expanded its leadership team with the addition of four executives. The Birmingham, Alabama-based company has named Kurt Koptish as president, Michael Casey as chief development officer, Nicole Strothman as chief legal officer, and Sean Mercado as head of managed care. “With the addition of Kurt, Michael, Nicole, and Sean, we’re continuing to build one of the most experienced and capable leadership teams in the industry,” said Jeremy Morgan, CEO of American Family Care. “Each of them brings a unique perspective and deep expertise that will strengthen our operational foundation and help us deliver even greater support to our franchisees, patients, and partners nationwide as we continue to blaze a trail in the urgent care industry.” Koptish most recently served as CEO of MIND 24-7, a mental healthcare provider. His career also includes leadership at Eating Recovery Center Pathlight and nearly a decade at DaVita Inc., where he managed operations for more than 130 dialysis clinics and $320 million in revenue. “AFC has a powerful mission, and I couldn’t be more excited to join. We have an incredible opportunity for growth and innovation to support our franchise owners and deliver care that truly makes a difference in people’s lives,” said Koptish. Casey brings more than 20 years of development and real estate experience and comes to AFC from SPB Hospitality, leading expansion for their over 570-unit restaurant portfolio that included Krystal, Logan’s Roadhouse, and J. Alexander’s. He also spearheaded development at Ideal Image, Jackson Hewitt, and Chase Bank. “I’m thrilled for the chance to lead sustainable growth initiatives for AFC and make sure our clinics are well-positioned to serve patients nationwide for years to come,” said Casey. Strothman joins AFC with more than two decades of experience in legal and compliance leadership within the private equity and healthcare sectors. She has served as general counsel and chief legal officer for several high-growth health and wellness companies while overseeing more than $2 billion in transactions. ]Mercado will lead AFC’s national payor relationships, advance value-based care agreements, and strengthen strategic partnerships that reinforce AFC’s position as the urgent care provider of choice. “AFC’s footprint and mission create a powerful platform to reshape how urgent care fits into the broader healthcare ecosystem,” said Mercado. “I’m excited to help deepen our relationships with national payors and advance value-based partnerships that put patients first.” Last month, AFC made another executive move when it appointed Michael Brister as its new chief marketing officer. Brister will be responsible for enhancing brand presence, patient engagement, and digital innovation strategies, AFC said. Founded in 1982, AFC operates more than 400 clinics across the United States, serving millions of patients each year. The company reports that it generates more than $1 billion annually in system-wide sales. In April, AFC reported that it has opened over 100 clinics in the past two years. ## Entities - franchise expansion (topic) - Senior Care (sector) - Franchise Magazine USA (publication) - Andrew Carlo (person) - Krystal (company) - executive appointments (topic) - American Family Care (company) - urgent care (topic) - Jeremy Morgan (person) - Logan's Roadhouse (company) - SPB Hospitality (company) - Ideal Image (company) --- Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/leadership-moves-at-american-family-care/). Summarized by Burnaze (https://burnaze.com/article/7154e4be-4dc4-49a1-bf37-5afec4d7c79f).