---
title: "World Gym International Hires Expert Franchise Marketer Adam Kirschman To Grow Revenue For Franchisees"
url: https://burnaze.com/article/715d49ac-9b88-41e0-9cb5-b044112c85a8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210913_world_gym_international_hires_expert_franchise_marketer_adam_kirschman_to_g.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Finance & M&A","People"]
published: 2021-09-13T12:00:00.000Z
modified: 2026-11-01T02:25:49.684Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# World Gym International Hires Expert Franchise Marketer Adam Kirschman To Grow Revenue For Franchisees

**TL;DR:** World Gym International has hired Adam Kirschman as Vice President of Marketing to drive revenue growth for franchisees. Kirschman has experience marketing franchised brands, including TBC Corporation, Belfor Franchise Group, and Neighborly.

*originally published in Franchising.com on 2021-09-13. [Read the original](https://www.franchising.com/news/20210913_world_gym_international_hires_expert_franchise_marketer_adam_kirschman_to_g.html).*

## Story

Adam Kirschman said, “World Gym helped to shape the entire modern fitness industry. Working with World Gym is a perfect opportunity to combine my professional experience and my personal passion for fitness.”

Lewis Stanton, Chief Executive Officer, added “Smart marketing that generates membership leads and ancillary revenue opportunities for franchisees is the life blood of our franchise network. Adam’s experience marketing franchised brands and driving revenue growth will also help accelerate our global expansion plans.”

Adam is a seasoned marketer for franchised brands, including leading franchise marketing for TBC Corporation, which owns Midas and other automotive brands, Belfor Franchise Group and Neighborly, where he oversaw marketing for 2,500 franchised locations, 4,000 franchised locations, and 4,500 franchised locations, respectively. He also recently served as President of FranchiseHelp.

Adam and his team will help franchisees implement strong local area marketing plans to grow their membership base in their gyms and drive new hybrid revenue opportunities, like World Gym Anywhere. Launched in 2020, World Gym Anywhere is an on-demand fitness training platform featuring workouts and training sessions from the best World Gym coaches, trainers, and instructors from all over the globe.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- franchise development (topic)
- marketing strategy (topic)
- revenue growth (topic)
- Neighborly (company)
- BELFOR Franchise Group (company)
- World Gym (company)
- Midas (company)
- TBC Corporation (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210913_world_gym_international_hires_expert_franchise_marketer_adam_kirschman_to_g.html). Summarized by Burnaze (https://burnaze.com/article/715d49ac-9b88-41e0-9cb5-b044112c85a8).