---
title: "QSR Magazine: For Better and for Worse, Yum! Brands Defies Q1 Estimates"
url: https://burnaze.com/article/717c9871-93b9-47a8-adf2-acde9818f081
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-for-better-and-for-worse-yum-brands-defies-q1-estimates-2706447
category: "Restaurants"
industry: "Restaurants"
topics: ["Finance & M&A"]
published: 2018-05-03T22:17:26.000Z
modified: 2026-11-01T02:31:32.862Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/184a48bd31eeacc12bf49b2feb2bac6f5525.jpg
---

# QSR Magazine: For Better and for Worse, Yum! Brands Defies Q1 Estimates

**TL;DR:** Yum! Brands reported a dip in same-store sales but surpassed overall revenue goals, with Taco Bell being the most profitable brand. The brand's success can be attributed to the success of Nacho Fries and other initiatives such as KFC's partnership with Grubhub.

*originally published in 1851 Franchise on 2018-05-03. [Read the original](https://1851franchise.com/qsr-magazine-for-better-and-for-worse-yum-brands-defies-q1-estimates-2706447).*

## Story

For Yum! Brands, Q1 didn't quite live up to company expectations in terms of same-store sales. According to a recent article in QSR Magazine, the brand reported a dip in these sales. However, despite the decline, the brand surpassed expectations for overall revenue goals.

The most profitable brand under the parent company was Taco Bell. A degree of this success can be attributed to the success of the brand's limited time offering, Nacho Fries. The brand faced a challenge this quarter when the CEO left to join Chipotle.

A highlight for KFC was the introduction of delivery opportunities. Through a partnership with Grubhub, fans will be able to access online ordering and delivery from the restaurant. The brand also announced the first woman to play Colonel Sanders, Reba McEntire.

Yum! Brands has announced a renewed dedication to gradually improving the growth of Pizza Hut as CEO Greg Creed says the current rate is unacceptable.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- brand growth (topic)
- Taco Bell (company)
- KFC (company)
- Pizza Hut (company)
- Chipotle (company)
- Yum Brands (company)
- Grubhub (company)
- same store sales (topic)
- limited time offering (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-for-better-and-for-worse-yum-brands-defies-q1-estimates-2706447). Summarized by Burnaze (https://burnaze.com/article/717c9871-93b9-47a8-adf2-acde9818f081).