---
title: "Franchise Times: CDO of Heyday Discusses Ways Franchises Aim to Attract Consumers"
url: https://burnaze.com/article/717d9719-8b33-4ac4-b261-af6b37e1a952
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-times-cdo-of-heyday-discusses-ways-franchises-aim-to-attract-consumers-2715997
category: "Fitness"
industry: "Fitness"
published: 2021-06-14T20:15:00.000Z
modified: 2026-11-01T02:25:16.576Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9667703e255c9fde82d9c52bc8a681fa3813.jpg
---

# Franchise Times: CDO of Heyday Discusses Ways Franchises Aim to Attract Consumers

**TL;DR:** Lift Brands announces a strategic partnership with Fitstop to expand its global footprint. Heyday Skin Care's Chief Development Officer, Sean Bock, discusses the brand's approach to attracting consumers post-pandemic.

*originally published in 1851 Franchise on 2021-06-14. [Read the original](https://1851franchise.com/franchise-times-cdo-of-heyday-discusses-ways-franchises-aim-to-attract-consumers-2715997).*

## Story

In a recent interview with Franchise Times, Beth Ewen spoke with franchisors in different sectors about how they plan to connect with consumers now that the country is reaching its post-pandemic stage.

Sean Bock, Chief Development Officer for Heyday Skin Care, told Franchise Times that the brand’s skincare quiz, which advises customers which products and routines would work best for them, has been a big hit. The brand began franchising just last September, emphasizing the education of consumers with objective research from the beginning h.

“Our business is not about beauty; it’s about wellness, and it’s about taking care of your skin,” Bock said. l

He does, however, recognize an additional truth about post-pandemic customers. “For the last year they’ve been cramped in their homes, and they’re ready to go out and date again. 75%of our customer base is under the age of 35,” he said. “We know they’re going to go out and post more on Instagram,” and with any luck, incorporate Heyday’s program into their routine.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- franchise development (topic)
- Franchise Times (publication)
- Instagram (company)
- global expansion (topic)
- strategic partnership (topic)
- Lift Brands (company)
- Fitstop (company)
- consumer engagement (topic)
- Heyday Skincare (company)
- post-pandemic strategy (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-times-cdo-of-heyday-discusses-ways-franchises-aim-to-attract-consumers-2715997). Summarized by Burnaze (https://burnaze.com/article/717d9719-8b33-4ac4-b261-af6b37e1a952).