---
title: "Why Facebook Live Should Be Part Of Your Social Media Strategy"
url: https://burnaze.com/article/72251a10-3348-4859-8798-4fea9cec8284
source: "1851 Franchise"
original_url: https://1851franchise.com/why-facebook-live-should-be-part-of-your-social-media-strategy-4953
category: "Technology"
topics: ["Technology"]
published: 2016-06-17T21:16:00.000Z
modified: 2026-11-01T13:04:14.842Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Why Facebook Live Should Be Part Of Your Social Media Strategy

**TL;DR:** Nick Powills, Chief Brand Strategist at No Limit Agency, discusses the benefits of using Facebook Live for brands and businesses. He believes that brands should use Facebook Live to advance themselves in the marketplace.

*originally published in 1851 Franchise on 2016-06-17. [Read the original](https://1851franchise.com/why-facebook-live-should-be-part-of-your-social-media-strategy-4953).*

## Story

There are a lot of questions surrounding Facebook Live video streaming, especially for brands and businesses.

Why should brands and businesses use this latest Facebook technology? Should marketers use Facebook’s newest video streaming simply because it is Facebook? Or should it be considered since it is a live video streaming service that broadcasts directly to your Facebook stream where you are most likely to get the most attention?

This week, Nick Powills, Chief Brand Strategist at No Limit Agency* and publisher of 1851 Franchise, joined Social Geek Radio hosts Deb Evans and Jack Monson to discuss Facebook Live and 360-Photos. Facebook Live is still fairly new, and it is surprising how few brands or businesses are engaged. Open Facebook any day of the week and you’ll find Powills streaming live from a sports event or a staff meeting.

Facebook 360-Photos just rolled out last week and Powills has already seen success with the tool. Whether it is Powills’ office or his backyard, each photo has a story to tell and is an opportunity to engage followers.

“Brands should take any form of technology to advance themselves the way they position themselves in the marketplace,” said Powills.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Nick Powills (person)
- Milwaukee (location)
- Jack Monson (person)
- social media strategy (topic)
- facebook live (topic)
- video streaming (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/why-facebook-live-should-be-part-of-your-social-media-strategy-4953). Summarized by Burnaze (https://burnaze.com/article/72251a10-3348-4859-8798-4fea9cec8284).